Every poop, an inside scoop.

Stool samples are the best yardstick of your dog’s inner health. So next time you’re cleaning up nature’s call, take a peep at our handy chart to understand what their poop is telling you.

The Nasty Nuggets

If it looks like this
Hard, dry pellets that your dog has to strain to pass. Not fun for anyone.

It's probably this
Could be constipation. Could be dehydration. Could even be both.

How'd we get there?
Lack of fiber, insufficient hydration or blockage from eating foreign matter (toys and hair, we’re looking at you!) are the usual culprits. But excessive grooming is sometimes to blame, as is old age.

What's the fix?
Take a look at your dog’s diet, then change it up or change it out - for Heed. You could also add dietary fiber (pumpkin is good), increase hydration and exercise, maybe even introduce probiotics.

The Log

If it looks like
Imagine a gnarled and lumpy log. Yep, there you go.

It's probably this
Could be constipation. Could be dehydration. Could even be both.

How'd we get there?
Lack of fiber, insufficient hydration or blockage from eating foreign matter (toys and hair, we’re looking at you!) are the usual culprits. But excessive grooming is sometimes to blame, as is old age.

What's the fix?
Take a look at your dog’s diet, then change it up or change it out - for Heed. You could also add dietary fiber (pumpkin is good), increase hydration and exercise, maybe even introduce probiotics.

The Mini Brats

If it looks like this
Like little party sausages with cracks on the surface. Easy to pass. Easy to pick up.

It's probably this
A-grade poop. Jackpot!

How'd we get there?
By feeding your fur baby all the right things. (Heed, presumably.)

What's the fix?
No fix needed. The proof of perfect inner health is right there on the pavement.

The Snake

If it looks like this
Soft, smooth, and a little soggy. A snake on a rainy day.

It's probably this
A-grade poop. Jackpot!

How'd we get there?
By feeding your fur baby all the right things. (Heed, presumably.)

What's the fix?
No fix needed. The proof of perfect inner health is right there on the pavement.

The Soft Serve

If it looks like this
A pile of poop that gets passed (a little too) easily.

It's probably this
Diarrhea. Need we say more?

How'd we get there?
Could be caused by a change in diet, or maybe your dog ate something nasty.

Stress is another trigger. Moved house? Added a new pup to the fam?

Diarrhea can also indicate an allergy or intolerance. Or, in more serious cases, an intestinal infection.

What's the fix?
Ensure your pooch is drinking enough and not eating too much. Replace the foods that don’t agree with them (try Heed perhaps?). And if things don’t right themselves quickly, make a trip to see your vet.

The Blobs

If it looks like this
A splatter of mushy blobs with ragged edges.

It's probably this
Diarrhea. Need we say more?

How'd we get there?
Could be caused by a change in diet, or maybe your dog ate something nasty.

Stress is another trigger. Moved house? Added a new pup to the fam?

Diarrhea can also indicate an allergy or intolerance. Or, in more serious cases, an intestinal infection.

What's the fix?
Ensure your pooch is drinking enough and not eating too much. Replace the foods that don’t agree with them (try Heed perhaps?). And if things don’t right themselves quickly, make a trip to see your vet.

The Puddle

If it looks like this
Entirely liquid. Entirely un-pick-up-able.

It's probably this
Diarrhea. Need we say more?

How'd we get there?
Could be caused by a change in diet, or maybe your dog ate something nasty.

Stress is another trigger. Moved house? Added a new pup to the fam?

Diarrhea can also indicate an allergy or intolerance. Or, in more serious cases, an intestinal infection.

What's the fix?
Ensure your pooch is drinking enough and not eating too much. Replace the foods that don’t agree with them (try Heed perhaps?). And if things don’t right themselves quickly, make a trip to see your vet.

From tummy troubles to perfect poop.

No matter where you woofer falls on the chart today, we’ll get them pooping perfectly within seven days.* Our recipes are packed with prebiotic ingredients that work wonders on your dog’s microbiome. And every pup deserves a healthy gut.

*Based on studies of our prebiotic ingredients.

Improved Immunity

Over 70% of your dog’s immune system lives in their gut. With prebiotic ingredients that improve immune responses after just one week, Heed will have your dog eating their way to immunity. Mmm mmm.*

*Results may vary. Based on studies on our prebiotic ingredients.

Longer Life

Maintaining a healthy gut lowers the risk of obesity, not to mention all the nasty side effects that can come with being overweight. That’s because good gut health increases the bacteria that leads to weight loss—and being a healthy weight can increase your pup’s lifespan by 2.5 years.

Healthy Skin

Our prebiotic ingredients help restore the good gut bacteria needed to heal ineffective bellies and overactive immune systems. Goodbye, tummy troubles. Goodbye, overactive immune system. Hello, improved skin and coat.

Dollar dollar bills

A good gut means a stronger immune system and less visits to the vet. And that could save you up to $3,000 a year.

Over 70% of your dog’s immune system lives in their gut. With prebiotic ingredients that improve immune responses after just one week, Heed will have your dog eating their way to immunity. Mmm mmm.*

*Results may vary. Based on studies on our prebiotic ingredients.

Maintaining a healthy gut lowers the risk of obesity, not to mention all the nasty side effects that can come with being overweight. That’s because good gut health increases the bacteria that leads to weight loss—and being a healthy weight can increase your pup’s lifespan by 2.5 years.

Our prebiotic ingredients help restore the good gut bacteria needed to heal ineffective bellies and overactive immune systems. Goodbye, tummy troubles. Goodbye, overactive immune system. Hello, improved skin and coat.

A good gut means a stronger immune system and less visits to the vet. And that could save you up to $3,000 a year.

Numbers are our #2 love.

We love data. Almost as much as we love dogs. Our food and prebiotic ingredients are rigorously tested, and we’re proud of the numbers we get back.

*based on studies of our prebiotic ingredients
100

Percent of daily poops that were of perfect consistency

2

Days it takes to see visible improvements in stool quality*

1

Weeks it takes to see improvements in diarrhea, constipation, and immune function*

1

Months it takes to see improvements in skin and fur conditions*

We’re not your average kibble. (There’s enough of that already.)

The not-so-secret seven ingredients that make our kibble the best ingredients to help your best friend thrive.

Yeast Extract

  • Prevents pathogen colonization in the intestine
  • Stimulates mucin for a healthy microbial population

Chicory Root and sugarbeet

  • Natural source of good bacteria

Organic Acids

  • Acidifies the intestinal environment
  • Favors growth of good bacteria

Thyme Extract

  • Kills bad bacteria
  • Balances intestinal PH levels
  • Maintains stool firmness

Sunflower Lecithin

  • Aids in digestion and dispersion of fats

Kelp

  • Potent prebiotic fibers
  • Antioxidant rich

Yeast Extract

  • Prevents pathogen colonization in the intestine
  • Stimulates mucin for a healthy microbial population

Chicory Root and sugarbeet

  • Natural source of good bacteria

Organic Acids

  • Acidifies the intestinal environment
  • Favors growth of good bacteria

Thyme Extract

  • Kills bad bacteria
  • Balances intestinal PH levels
  • Maintains stool firmness

Sunflower Lecithin

  • Aids in digestion and dispersion of fats

Kelp

  • Potent prebiotic fibers
  • Antioxidant rich

Yeast Extract

  • Prevents pathogen colonization in the intestine
  • Stimulates mucin for a healthy microbial population

Chicory Root and sugarbeet

  • Natural source of good bacteria

Organic Acids

  • Acidifies the intestinal environment
  • Favors growth of good bacteria

Thyme Extract

  • Kills bad bacteria
  • Balances intestinal PH levels
  • Maintains stool firmness

Sunflower Lecithin

  • Aids in digestion and dispersion of fats

Kelp

  • Potent prebiotic fibers
  • Antioxidant rich

Yeast Extract

  • Prevents pathogen colonization in the intestine
  • Stimulates mucin for a healthy microbial population

Chicory Root and sugarbeet

  • Natural source of good bacteria

Organic Acids

  • Acidifies the intestinal environment
  • Favors growth of good bacteria

Thyme Extract

  • Kills bad bacteria
  • Balances intestinal PH levels
  • Maintains stool firmness

Sunflower Lecithin

  • Aids in digestion and dispersion of fats

Kelp

  • Potent prebiotic fibers
  • Antioxidant rich

Serge Boutet

Microbiome expert / Nutritionist / B.Sc Animal Science, McGill University / Proud father of two (humans, we mean)

With 30+ years in animal nutrition, Serge knows his way around a food bowl. He works with cutting edge science and good, natural ingredients to create the very best food for dogs. And that’s why we work with Serge.

Ivan Girard, PhD

Microbiome expert / Scientist / PhD Intestinal Microbiology and Animal Nutrition, University of Kentucky / Walking encyclopedia (for dummies)

Ivan makes complicated scientific studies digestible. And he does the same for our food. His knowledge of cutting edge microbiome research informs our product development, and his focus on natural healing ingredients without antibiotics is a natural fit with us.