Quinoa: keen-wah, kee-noh-uh. It’s the only ingredient in Heed you may have trouble pronouncing. That’s to say, our Salmon and Quinoa kibble is 100% natural. Like our older salmon variety, the fish is from the Atlantic ocean. It’s rich in proteins and three essential amino acids – Lysine, Arginine and Leucine proven to help maintain your dog’s muscles, organs and metabolism. In kibble form, it’s easily digested and and high in good fats and Omega 3 to promote a soft, silky coat and healthy skin.