0 Reviews

    Bundle our skin and joint boosting kibble recipe with 100% human-grade toppers for extra yum and extra savings. Just sprinkle toppers on kibble and serve.

    • For picky eaters and those who seek variety. Toppers available in three flavors.
    • Flavors: Cod, Apple, Carrot | Turkey, Apple, Bean | Turkey, Banana, Carrot
    • #1 Gut Health Brand- By microbiome experts & packed with natural prebiotics.
    • High protein from fresh Salmon straight from the Atlantic.
    • Rich in good fats and Omega 3 to promote a soft, silky coat and healthy skin.
    • Filled with antioxidant superfoods like blueberries, flaxseeds, and kelp.
    • 100% natural and made in the USA
    • Subscribe to save 10% & get free shipping

    Choose Topper flavor at checkout. 5lb-1 bag of toppers, 10lb-2 bags of toppers, 20lb-4 bags of toppers, 30lb-6 bags of toppers

    Get notifed when stock is replenished

    What's Inside

    52% Salmon, Herring & Whitefish Ingredients

    30% Fiber Rich Grains and Grass

    6% Fruits and Veggies

    6% Healthy Fats

    6% Essential Nutrients, Prebiotics, Natural flavoring & Preservatives

    Ingredients

    Fresh Salmon and Quinoa:

    Salmon, herring meal, brown rice, whitefish meal, quinoa, pearled barley, oat groats, salmon oil, natural flavor, carrots, spinach, flaxseeds, sunflower lecithin, sun-dried miscanthus grass, dehydrated blueberries, sea salt, kelp, Dicalcium phosphate, choline chloride, potassium chloride, yeast extract, fructooligosaccharides (FOS), taurine, fumaric acid, lactic acid, citric acid, malic acid, thyme extract, vitamin E supplement, zinc sulfate, ferrous sulfate, zinc proteinate, iron proteinate, niacin supplement, copper sulfate, thiamine mononitrate, d-calcium pantothenate, vitamin A acetate, biotin, manganese sulfate, copper proteinate, riboflavin supplement, pyridoxine hydrochloride, manganese proteinate, vitamin B12 supplement, vitamin D3 supplement, calcium iodate, sodium selenite, folic acid, rosemary extract.

    Feeding Guideline

    Adult

    Weight (lbs)
    Cups/Day
    2 to 8
    ¼ - ½
    8 to 15
    ½ to 1
    15 to 30
    1 to 2
    30 to 40
    2 to 2¼
    40 to 50
    2¼ to 2¾
    50 to 60
    2¾ to 3
    60 to 70
    3 to 3¾
    70 to 80
    3¾ to 4
    80 to 90
    4 to 4¼
    90 to 100
    4¼ to 4¾
    100+
    4¾ to (¼ cup per extra 10lbs)

    Puppy

    Weight (lbs)
    3-6 Months Old (Cups/Day)
    6-12 Months Old (Cups/Day)
    1 to 5
    ¼ to 1
    ½ to ¾
    5 to 10
    1 to 2
    ¾ to 1½
    10 to 20
    2 to 3½
    1½ to 2½
    20 to 30
    3½ to 4½
    2½ to 3¼
    30 to 40
    4½ to 5¼
    3¼ to 4
    40 to 50
    5¼ to 6½
    4 to 4¾
    50 to 60
    6½ to 7¾
    4¾ to 5¾

    Guaranteed Analysis

    Chicken and Ancient Grains
    Salmon and Quinoa
    Crude Protein (Min)
    31.0%
    31.0%
    Crude Fat (Max)
    16.0%
    15.0%
    Crude Fiber (Max)
    5.0%
    5.0%
    Moisture (Max)
    10.0%
    10.0%
    Calcium (Min)
    1.7%
    1.6%
    Phosphorus (Min)
    1.0%
    1.1%
    Taurine (Min)
    0.19%
    0.2%
    *Omega-6 fatty acids
    2.9%
    1.6%
    *Omega-3 fatty acids
    1.3%
    3.4%
    *DHA
    0.05%
    1.05%
    *EPA
    0.03%
    1.32%

    *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

    Metabolizable Energy: Chicken and Ancient Grains-384 Calories/Cup; Salmon and Quinoa- 364 Calories/Cup

    AAFCO Statement - This product has been formulated to meet the AAFCO Dog Food Nutrient Profiles for all life stages except for large breed puppies (70lb or more as an adult).

    *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

    Metabolizable Energy: Chicken and Ancient Grains-384 Calories/Cup; Salmon and Quinoa- 364 Calories/Cup

    AAFCO Statement - This product has been formulated to meet the AAFCO Dog Food Nutrient Profiles for all life stages except for large breed puppies (70lb or more as an adult).

    *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

    Metabolizable Energy: Chicken and Ancient Grains-384 Calories/Cup; Salmon and Quinoa- 364 Calories/Cup

    AAFCO Statement - This product has been formulated to meet the AAFCO Dog Food Nutrient Profiles for all life stages except for large breed puppies (70lb or more as an adult).

    The not-so-secret seven ingredients for a healthy gut.

    Heed is packed with good stuff, not unpronounceable stuff. Where some brands stop short with the bare essentials your pupper needs to survive, Heed contains nutrients and prebiotics to help them thrive.

    Yeast Extract

    • Prevents pathogen colonization in the intestine
    • Stimulates mucin for a healthy microbial population

    Chicory Root and Sugarbeet

    • Natural source of good bacteria

    Organic Acids

    • Acidifies the intestinal environment
    • Favors growth of good bacteria

    Thyme Extract

    • Kills bad bacteria
    • Balances intestinal PH levels
    • Maintains stool firmness

    Sunflower Lecithin

    • Aids in digestion and dispersion of fats

    Kelp

    • Potent prebiotic fibers
    • Antioxidant rich

    Yeast Extract

    • Prevents pathogen colonization in the intestine
    • Stimulates mucin for a healthy microbial population

    Chicory Root and Sugarbeet

    • Natural source of good bacteria

    Organic Acids

    • Acidifies the intestinal environment
    • Favors growth of good bacteria

    Thyme Extract

    • Kills bad bacteria
    • Balances intestinal PH levels
    • Maintains stool firmness

    Sunflower Lecithin

    • Aids in digestion and dispersion of fats

    Kelp

    • Potent prebiotic fibers
    • Antioxidant rich

    Yeast Extract

    • Prevents pathogen colonization in the intestine
    • Stimulates mucin for a healthy microbial population

    Chicory Root and Sugarbeet

    • Natural source of good bacteria

    Organic Acids

    • Acidifies the intestinal environment
    • Favors growth of good bacteria

    Thyme Extract

    • Kills bad bacteria
    • Balances intestinal PH levels
    • Maintains stool firmness

    Sunflower Lecithin

    • Aids in digestion and dispersion of fats

    Kelp

    • Potent prebiotic fibers
    • Antioxidant rich

    Yeast Extract

    • Prevents pathogen colonization in the intestine
    • Stimulates mucin for a healthy microbial population

    Chicory Root and Sugarbeet

    • Natural source of good bacteria

    Organic Acids

    • Acidifies the intestinal environment
    • Favors growth of good bacteria

    Thyme Extract

    • Kills bad bacteria
    • Balances intestinal PH levels
    • Maintains stool firmness

    Sunflower Lecithin

    • Aids in digestion and dispersion of fats

    Kelp

    • Potent prebiotic fibers
    • Antioxidant rich

    Us Vs. Them

    No compromise means no competition.

    It may seem like there are tons of dog foods to choose from. But when you see how we stack up against our competitors, you might find there’s only one.

    Heed Foods
    Most Dog Foods
    Protein:
    31%
    >25%
    Protein Fillers (Pea or Soy Protein):
    No
    Rare
    Complete Source of Proven Prebiotics:
    Yes
    None
    Freeze-Dried Toppers for Picky Eaters:
    Yes
    None
    Highest Commitment to Quality sourcing:
    Yes
    Rare
    Formulated by Microbiome Experts:
    Yes
    None
    Exceeds AAFCO Requirements:
    Yes
    Few

    Based on 0 Reviews

    Others love us, you should too.

    Filters by keyword:
    dennis
    √ VERIFIED

    Love it

    Gabby loves this stuff and eats her entire bowl every morning.

    02/28/2021
    em
    √ VERIFIED

    Best transition food for puppies!

    My French Bulldog puppy was 3 months old when I started introducing him to Heed. Before that he was only on the puppy food he was eating since birth. I did a lot of research on other foods on the market, but settled on Heed due to its natural ingredients and the probiotics approach to food! The transition was a complete success and my puppy has been regular everyday!

    02/25/2021
    michelle
    √ VERIFIED

    My dog’s poop is perfect !

    My dog loves this food so much. He used to have frequent diarrhea and now his poop is so consistent and perfect. He loves the toppers as well. I highly suggest taking the initial transition slowly because we did have some digestive upset but once he got used to it the change was amazing.

    02/24/2021
    sioux
    √ VERIFIED

    Heed yummy!

    My dogs love it! But they love the toppers the most. I wish I could afford to only feed Heed but for now, it is an additive and they love it! My cats try to come in and eat it too. And that's ok!

    02/22/2021
    ava
    √ VERIFIED

    Our favorite food!

    We love the salmon and quinoa food! The quality is great and the dogs LOVE IT!!

    02/20/2021