18 Reviews

Qunioa: keen-wah, kee-noh-uh. It’s the only ingredient in Heed you may have trouble pronouncing. That’s to say, our Salmon and Quinoa kibble is 100% natural. Like our other recipes, non-GMO fresh protein is our #1 ingredient.

It’s rich in proteins and three essential amino acids – Lysine, Arginine and Leucine proven to help maintain your dog’s muscles, organs and metabolism. In kibble form, it’s easily digested and and high in good fats and Omega 3 to promote a soft, silky coat and healthy skin. Did we mention it’s rich in antioxidant superfoods including quinoa, blueberries, flaxseeds and kelp?

And even the pickiest puppers will dig our human-grade freeze-dried toppers, included for free with each delivery. Choose toppers at checkout.

Help! My Pup's a picky eater!

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What's Inside

52% Salmon, Herring & Whitefish Ingredients

30% Fiber Rich Grains and Grass

6% Fruits and Veggies

6% Healthy Fats

6% Essential Nutrients, Prebiotics, Natural flavoring & Perservatives

Ingredients

Fresh Salmon and Quinoa:

Salmon, herring meal, brown rice, whitefish meal, quinoa, pearled barley, oat groats, salmon oil, natural flavor, carrots, spinach, flaxseeds, sunflower lecithin, sun-dried miscanthus grass, dehydrated blueberries, sea salt, kelp, Dicalcium phosphate, choline chloride, potassium chloride, yeast extract, fructooligosaccharides (FOS), taurine, fumaric acid, lactic acid, citric acid, malic acid, thyme extract, vitamin E supplement, zinc sulfate, ferrous sulfate, zinc proteinate, iron proteinate, niacin supplement, copper sulfate, thiamine mononitrate, d-calcium pantothenate, vitamin A acetate, biotin, manganese sulfate, copper proteinate, riboflavin supplement, pyridoxine hydrochloride, manganese proteinate, vitamin B12 supplement, vitamin D3 supplement, calcium iodate, sodium selenite, folic acid, rosemary extract.

Feeding Guideline

Calorie Calculator

Every pup is unique and your dog’s lifestyle and weight will change over time. These guidelines are a great starting point, but please closely monitor your pup’s weight and adjust accordingly. Having issues? Email us at hello@heedfoods.com.

lbs
Cups/day
- -
price/day
- -
10lb bags/month
- -
price/month*
- -
*Bags/month x 10lb bag subscription price ($58.50)

Adult

Weight (lbs)
Cups/Day
2 to 8
¼ - ½
8 to 15
½ to 1
15 to 30
1 to 2
30 to 40
2 to 2¼
40 to 50
2¼ to 2¾
50 to 60
2¾ to 3
60 to 70
3 to 3¾
70 to 80
3¾ to 4
80 to 90
4 to 4¼
90 to 100
4¼ to 4¾
100+
4¾ to (¼ cup per extra 10lbs)

Puppy

Weight (lbs)
3-6 Months Old (Cups/Day)
6-12 Months Old (Cups/Day)
1 to 5
¼ to 1
½ to ¾
5 to 10
1 to 2
¾ to 1½
10 to 20
2 to 3½
1½ to 2½
20 to 30
3½ to 4½
2½ to 3¼
30 to 40
4½ to 5¼
3¼ to 4
40 to 50
5¼ to 6½
4 to 4¾
50 to 60
6½ to 7¾
4¾ to 5¾

Guaranteed Analysis

Chicken and Ancient Grains
Salmon and Quinoa
Crude Protein (Min)
31.0%
31.0%
Crude Fat (Max)
16.0%
15.0%
Crude Fiber (Max)
5.0%
5.0%
Moisture (Max)
10.0%
10.0%
Calcium (Min)
1.7%
1.6%
Phosphorus (Min)
1.0%
1.1%
Taurine (Min)
0.19%
0.2%
*Omega-6 fatty acids
2.9%
1.6%
*Omega-3 fatty acids
1.3%
3.4%
*DHA
0.05%
1.05%
*EPA
0.03%
1.32%

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Metabolizable Energy: Chicken and Ancient Grains-384 Calories/Cup; Salmon and Quinoa- 364 Calories/Cup

AAFCO Statement - This product has been formulated to meet the AAFCO Dog Food Nutrient Profiles for all life stages except for large breed puppies (70lb or more as an adult).

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Metabolizable Energy: Chicken and Ancient Grains-384 Calories/Cup; Salmon and Quinoa- 364 Calories/Cup

AAFCO Statement - This product has been formulated to meet the AAFCO Dog Food Nutrient Profiles for all life stages except for large breed puppies (70lb or more as an adult).

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Metabolizable Energy: Chicken and Ancient Grains-384 Calories/Cup; Salmon and Quinoa- 364 Calories/Cup

AAFCO Statement - This product has been formulated to meet the AAFCO Dog Food Nutrient Profiles for all life stages except for large breed puppies (70lb or more as an adult).

The not-so-secret seven ingredients for a healthy gut.

Heed is packed with good stuff, not unpronounceable stuff. Where some brands stop short with the bare essentials your pupper needs to survive, Heed contains nutrients and prebiotics to help them thrive.

Yeast Extract

  • Prevents pathogen colonization in the intestine
  • Stimulates mucin for a healthy microbial population

Chicory Root and Sugarbeet

  • Natural source of good bacteria

Organic Acids

  • Acidifies the intestinal environment
  • Favors growth of good bacteria

Thyme Extract

  • Kills bad bacteria
  • Balances intestinal PH levels
  • Maintains stool firmness

Sunflower Lecithin

  • Aids in digestion and dispersion of fats

Kelp

  • Potent prebiotic fibers
  • Antioxidant rich

Yeast Extract

  • Prevents pathogen colonization in the intestine
  • Stimulates mucin for a healthy microbial population

Chicory Root and Sugarbeet

  • Natural source of good bacteria

Organic Acids

  • Acidifies the intestinal environment
  • Favors growth of good bacteria

Thyme Extract

  • Kills bad bacteria
  • Balances intestinal PH levels
  • Maintains stool firmness

Sunflower Lecithin

  • Aids in digestion and dispersion of fats

Kelp

  • Potent prebiotic fibers
  • Antioxidant rich

Yeast Extract

  • Prevents pathogen colonization in the intestine
  • Stimulates mucin for a healthy microbial population

Chicory Root and Sugarbeet

  • Natural source of good bacteria

Organic Acids

  • Acidifies the intestinal environment
  • Favors growth of good bacteria

Thyme Extract

  • Kills bad bacteria
  • Balances intestinal PH levels
  • Maintains stool firmness

Sunflower Lecithin

  • Aids in digestion and dispersion of fats

Kelp

  • Potent prebiotic fibers
  • Antioxidant rich

Yeast Extract

  • Prevents pathogen colonization in the intestine
  • Stimulates mucin for a healthy microbial population

Chicory Root and Sugarbeet

  • Natural source of good bacteria

Organic Acids

  • Acidifies the intestinal environment
  • Favors growth of good bacteria

Thyme Extract

  • Kills bad bacteria
  • Balances intestinal PH levels
  • Maintains stool firmness

Sunflower Lecithin

  • Aids in digestion and dispersion of fats

Kelp

  • Potent prebiotic fibers
  • Antioxidant rich

Us Vs. Them

No compromise means no competition.

It may seem like there are tons of dog foods to choose from. But when you see how we stack up against our competitors, you might find there’s only one.

Heed Foods
Most Dog Foods
Protein:
31%
>25%
Protein Filler's (Pea or Soy Protein):
No
Rare
Complete Source of Proven Prebiotics:
Yes
None
Freeze-Dried Toppers for Picky Eaters:
Yes
None
Highest Commitment to Quality sourcing:
Yes
Rare
Formulated by Microbiome Experts:
Yes
None
Exceeds AAFCO Requirements:
Yes
Few

Based on 18 Reviews

Our newest kibble is already a dinner-time winner.

Filters by keyword:
susan
√ VERIFIED

Picky Dog Loves Heed

Our picky dog, an elderly American Eskimo, has been a picky eater since she was a puppy. She LOVES her Heed food and actually finishes the entire bowl. Thanks for making delicious and nutritious foods that dogs love.

09/15/2020
sara
√ VERIFIED

Finally Food

That is healthy and helps with my dogs itching Recommend to everyone

09/14/2020
brock
√ VERIFIED

Both kibble and freeze dried toppers

My pup loved it. She’s not the biggest fan of the white beans tho.

09/12/2020
amy
√ VERIFIED

Great food, great results, Great service

In the search for a healthier diet for our Puggle, Heed checks all the boxes. Highly recommend

09/08/2020
heidi
√ VERIFIED

A MIRACLE

Daisy was only able to eat Raw food - she had such a bad reaction to all kibble. It was incredibly expensive. But Heed has fixed all of her tummy issues, it’s way easier to travel with than raw and DHE LOVES IT!

09/07/2020