201 Reviews

Sound delicious to you? Cue the drool from your dog. Presenting our high-protein, grain-inclusive chicken kibble with prebiotics. But no ordinary chicken. We’re talking non-GMO, locally-sourced fresh deboned chicken, naturally rich with Lysine and Leucine – essential amino acids for muscles.

With antioxidant superfoods like blueberries, flaxseeds, and kelp plus fiber-rich ancient grains, it’s a meal that will ensure your dog grows ancient, too. And even the pickiest puppers will dig our human-grade freeze-dried toppers, included for free with each delivery. Choose toppers at checkout.

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Good for Puppies, Adult and Senior Pooches. Good for Puppies, Adult and Senior Pooches. Good for Puppies, Adult and Senior Pooches. Good for Puppies, Adult and Senior Pooches. Good for Puppies, Adult and Senior Pooches. Good for Puppies, Adult and Senior Pooches. Good for Puppies, Adult and Senior Pooches. Good for Puppies, Adult and Senior Pooches. Good for Puppies, Adult and Senior Pooches. Good for Puppies, Adult and Senior Pooches. Good for Puppies, Adult and Senior Pooches. Good for Puppies, Adult and Senior Pooches. Good for Puppies, Adult and Senior Pooches. Good for Puppies, Adult and Senior Pooches.

What's Inside

52% Chicken Ingredients

30% Fiber Rich Grains and Grass

6% Fruits and Veggies

5% Healthy Fats

6% Essential Nutrients, Prebiotics, Natural flavoring & Perservatives

Ingredients

Chicken and Ancient Grains:

Chicken, chicken meal, pearled barley, brown rice, oat groats, whole egg, natural flavor, chicken fat, chicken liver, carrots, spinach, flaxseeds, sunflower lecithin, sun-dried miscanthus grass, dehydrated blueberries, kelp, salmon oil (preserved with mixed tocopherols and citric acid), sea salt, dicalcium phosphate, choline chloride, potassium chloride, yeast extract, fructooligosaccharides (FOS), taurine, fumaric acid, lactic acid, citric acid, malic acid, thyme extract, vitamin E supplement, zinc sulfate, ferrous sulfate, zinc proteinate, iron proteinate, niacin supplement, copper sulfate, thiamine mononitrate, d-calcium pantothenate, vitamin A acetate, biotin, manganese sulfate, copper proteinate, riboflavin supplement, pyridoxine hydrochloride, manganese proteinate, vitamin B12 supplement, vitamin D3 supplement, calcium iodate, sodium selenite, folic acid, rosemary extract.

Feeding Guidelines

Calorie Calculator

Every pup is unique and your dog’s lifestyle and weight will change over time. These guidelines are a great starting point, but please closely monitor your pup’s weight and adjust accordingly. Having issues? Email us at hello@heedfoods.com.

lbs
Cups/day
- -
price/day
- -
10lb bags/month
- -
price/month*
- -
*Bags/month x 10lb bag subscription price ($58.50)

Adult

Weight (lb)
Cups/day
2 to 8
¼ to ¾
8 to 15
¾ to 1
15 to 30
1 to 2
30 to 40
2 to 2¼
40 to 50
2¼ to 2½
50 to 60
2½ to 3
60 to 70
3 to 3¼
70 to 80
3¼ to 3¾
80 to 90
3¾ to 4
90 to 100
4 to 4½
100+
4½ + (¼ per extra 10lb)

Puppy

Weight (lbs)
3-6 Months Old (cups/day)
6-12 Months Old (cups/day)
1 to 5
¼ to ¾
½ to 1
5 to 10
¾ to 2
1 to 1½
10 to 20
2 to 3¼
1½ to 2½
20 to 30
3¼ to 4¼
2½ to 3¼
30 to 40
4¼ to 5¼
3¼ to 4¼
40 to 50
5¼ to 6¼
4¼ to 4¾
50 to 60
6¼ to 7
4¾ to 5¼

Guaranteed Analysis

Chicken & Ancient Grains
Salmon & Quinoa
Crude Protein (Min)
31.0%
31.0%
Crude Fat (Max)
16.0%
15.0%
Crude Fiber (Max)
5.0%
5.0%
Moisture (Max)
10.0%
10.0%
Calcium (Min)
1.7%
1.6%
Phosphorus (Min)
1.0%
1.1%
Taurine (Min)
0.19%
0.2%
*Omega-6 fatty acids
2.9%
1.6%
*Omega-3 fatty acids
1.3%
3.4%
*DHA
0.05%
1.05%
*EPA
0.03%
1.32%

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Metabolizable Energy: Chicken and Ancient Grains-384 Calories/Cup; Salmon and Quinoa- 364 Calories/Cup

AAFCO Statement - This product has been formulated to meet the AAFCO Dog Food Nutrient Profiles for all life stages except for large breed puppies (70lb or more as an adult).

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Metabolizable Energy: Chicken and Ancient Grains-384 Calories/Cup; Salmon and Quinoa- 364 Calories/Cup

AAFCO Statement - This product has been formulated to meet the AAFCO Dog Food Nutrient Profiles for all life stages except for large breed puppies (70lb or more as an adult).

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Metabolizable Energy: Chicken and Ancient Grains-384 Calories/Cup; Salmon and Quinoa- 364 Calories/Cup

AAFCO Statement - This product has been formulated to meet the AAFCO Dog Food Nutrient Profiles for all life stages except for large breed puppies (70lb or more as an adult).

The not-so-secret seven ingredients for a healthy gut.

Heed is packed with good stuff, not unpronounceable stuff. Where some brands stop short with the bare essentials your pupper needs to survive, Heed contains nutrients and prebiotics to help them thrive.

Yeast Extract

  • Prevents pathogen colonization in the intestine
  • Stimulates mucin for a healthy microbial population

Chicory Root and sugarbeet

  • Natural source of good bacteria

Organic Acids

  • Acidifies the intestinal environment
  • Favors growth of good bacteria

Thyme Extract

  • Kills bad bacteria
  • Balances intestinal PH levels
  • Maintains stool firmness

Sunflower Lecithin

  • Aids in digestion and dispersion of fats

Kelp

  • Potent prebiotic fibers
  • Antioxidant rich

Yeast Extract

  • Prevents pathogen colonization in the intestine
  • Stimulates mucin for a healthy microbial population

Chicory Root and sugarbeet

  • Natural source of good bacteria

Organic Acids

  • Acidifies the intestinal environment
  • Favors growth of good bacteria

Thyme Extract

  • Kills bad bacteria
  • Balances intestinal PH levels
  • Maintains stool firmness

Sunflower Lecithin

  • Aids in digestion and dispersion of fats

Kelp

  • Potent prebiotic fibers
  • Antioxidant rich

Yeast Extract

  • Prevents pathogen colonization in the intestine
  • Stimulates mucin for a healthy microbial population

Chicory Root and sugarbeet

  • Natural source of good bacteria

Organic Acids

  • Acidifies the intestinal environment
  • Favors growth of good bacteria

Thyme Extract

  • Kills bad bacteria
  • Balances intestinal PH levels
  • Maintains stool firmness

Sunflower Lecithin

  • Aids in digestion and dispersion of fats

Kelp

  • Potent prebiotic fibers
  • Antioxidant rich

Yeast Extract

  • Prevents pathogen colonization in the intestine
  • Stimulates mucin for a healthy microbial population

Chicory Root and sugarbeet

  • Natural source of good bacteria

Organic Acids

  • Acidifies the intestinal environment
  • Favors growth of good bacteria

Thyme Extract

  • Kills bad bacteria
  • Balances intestinal PH levels
  • Maintains stool firmness

Sunflower Lecithin

  • Aids in digestion and dispersion of fats

Kelp

  • Potent prebiotic fibers
  • Antioxidant rich

Us Vs. Them

No compromise means no competition.

It may seem like there are tons of dog foods to choose from. But when you see how we stack up against our competitors, you might find there’s only one.

Heed Foods
Most Dog Foods
Protein:
31%
>25%
Protein Filler's (Pea or Soy Protein):
No
Rare
Complete Source of Proven Prebiotics:
Yes
None
Freeze-Dried Toppers for Picky Eaters:
Yes
None
Highest Commitment to Quality sourcing:
Yes
Rare
Formulated by Microbiome Experts:
Yes
None
Exceeds AAFCO Requirements:
Yes
Few

Based on 201 Reviews

Others love us, you should too.

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jacquelyn
√ VERIFIED

My Dog Loves It :)

I’ve spent several months researching a food for my dog that I felt comfortable serving. I wanted a brand that was honest about their products and used quality ingredients. I finally found Heed and love their mission just as much as my dog loves their kibble! I think their pricing is great as well, I was spending more on “higher end” big brand dog foods. Great quality all around!

01/18/2021
anna
√ VERIFIED

Our Pup Loves the food!

We have a new 15 week old pup as a part of our family. While he’s not particularly picky about his food, he seems to enjoy Heed foods a lot more than the previous brands we tried. He loves it and we feel safe when feeding him, knowing just what’s in our pup’s food, unlike with other brands.

01/15/2021
milca
√ VERIFIED

Great Product!

I'm so happy I found this product. My dogs are very picky and would starve before eating some foods. They loved this food since I got it and eat it without any problems. They specially love the little toping. I'm very grateful.

01/11/2021
lauren
√ VERIFIED

Picky eaters love!

We have two small picky eaters. We’ve tried everything including pumpkin purée, yogurt, and bone broth. They would like it for a few days and then snub their noses. I was skeptical, but ordered Heed, and they love it!! They’re excited at meal time and no more coaxing. Thank you, Heed!

01/11/2021
renee
√ VERIFIED

New puppy

I have a mew puppy and was concerned on what to feed her. Heed has been a big hit

01/07/2021