178 Reviews

Sound delicious to you? Cue the drool from your dog. Presenting our high-protein, grain-inclusive chicken kibble with prebiotics. But no ordinary chicken. We’re talking non-GMO, locally-sourced fresh deboned chicken, naturally rich with Lysine and Leucine – essential amino acids for muscles.

With antioxidant superfoods like blueberries, flaxseeds, and kelp plus fiber-rich ancient grains, it’s a meal that will ensure your dog grows ancient, too. And even the pickiest puppers will dig our human-grade freeze-dried toppers, included for free with each delivery. Choose toppers at checkout.

Help! My Pup's a picky eater!

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What's Inside

52% Chicken Ingredients

30% Fiber Rich Grains and Grass

6% Fruits and Veggies

5% Healthy Fats

6% Essential Nutrients, Prebiotics, Natural flavoring & Perservatives

Ingredients

Chicken and Ancient Grains:

Chicken, chicken meal, pearled barley, brown rice, oat groats, whole egg, natural flavor, chicken fat, chicken liver, carrots, spinach, flaxseeds, sunflower lecithin, sun-dried miscanthus grass, dehydrated blueberries, kelp, salmon oil (preserved with mixed tocopherols and citric acid), sea salt, dicalcium phosphate, choline chloride, potassium chloride, yeast extract, fructooligosaccharides (FOS), taurine, fumaric acid, lactic acid, citric acid, malic acid, thyme extract, vitamin E supplement, zinc sulfate, ferrous sulfate, zinc proteinate, iron proteinate, niacin supplement, copper sulfate, thiamine mononitrate, d-calcium pantothenate, vitamin A acetate, biotin, manganese sulfate, copper proteinate, riboflavin supplement, pyridoxine hydrochloride, manganese proteinate, vitamin B12 supplement, vitamin D3 supplement, calcium iodate, sodium selenite, folic acid, rosemary extract.

Feeding Guidelines

Calorie Calculator

Every pup is unique and your dog’s lifestyle and weight will change over time. These guidelines are a great starting point, but please closely monitor your pup’s weight and adjust accordingly. Having issues? Email us at hello@heedfoods.com.

lbs
Cups/day
- -
price/day
- -
10lb bags/month
- -
price/month*
- -
*Bags/month x 10lb bag subscription price ($58.50)

Adult

Weight (lb)
Cups/day
2 to 8
¼ to ¾
8 to 15
¾ to 1
15 to 30
1 to 2
30 to 40
2 to 2¼
40 to 50
2¼ to 2½
50 to 60
2½ to 3
60 to 70
3 to 3¼
70 to 80
3¼ to 3¾
80 to 90
3¾ to 4
90 to 100
4 to 4½
100+
4½ + (¼ per extra 10lb)

Puppy

Weight (lbs)
3-6 Months Old (cups/day)
6-12 Months Old (cups/day)
1 to 5
¼ to ¾
½ to 1
5 to 10
¾ to 2
1 to 1½
10 to 20
2 to 3¼
1½ to 2½
20 to 30
3¼ to 4¼
2½ to 3¼
30 to 40
4¼ to 5¼
3¼ to 4¼
40 to 50
5¼ to 6¼
4¼ to 4¾
50 to 60
6¼ to 7
4¾ to 5¼

Guaranteed Analysis

Chicken & Ancient Grains
Salmon & Quinoa
Crude Protein (Min)
31.0%
31.0%
Crude Fat (Max)
16.0%
15.0%
Crude Fiber (Max)
5.0%
5.0%
Moisture (Max)
10.0%
10.0%
Calcium (Min)
1.7%
1.6%
Phosphorus (Min)
1.0%
1.1%
Taurine (Min)
0.19%
0.2%
*Omega-6 fatty acids
2.9%
1.6%
*Omega-3 fatty acids
1.3%
3.4%
*DHA
0.05%
1.05%
*EPA
0.03%
1.32%

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Metabolizable Energy: Chicken and Ancient Grains-384 Calories/Cup; Salmon and Quinoa- 364 Calories/Cup

AAFCO Statement - This product has been formulated to meet the AAFCO Dog Food Nutrient Profiles for all life stages except for large breed puppies (70lb or more as an adult).

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Metabolizable Energy: Chicken and Ancient Grains-384 Calories/Cup; Salmon and Quinoa- 364 Calories/Cup

AAFCO Statement - This product has been formulated to meet the AAFCO Dog Food Nutrient Profiles for all life stages except for large breed puppies (70lb or more as an adult).

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Metabolizable Energy: Chicken and Ancient Grains-384 Calories/Cup; Salmon and Quinoa- 364 Calories/Cup

AAFCO Statement - This product has been formulated to meet the AAFCO Dog Food Nutrient Profiles for all life stages except for large breed puppies (70lb or more as an adult).

The not-so-secret seven ingredients for a healthy gut.

Heed is packed with good stuff, not unpronounceable stuff. Where some brands stop short with the bare essentials your pupper needs to survive, Heed contains nutrients and prebiotics to help them thrive.

Yeast Extract

  • Prevents pathogen colonization in the intestine
  • Stimulates mucin for a healthy microbial population

Chicory Root and sugarbeet

  • Natural source of good bacteria

Organic Acids

  • Acidifies the intestinal environment
  • Favors growth of good bacteria

Thyme Extract

  • Kills bad bacteria
  • Balances intestinal PH levels
  • Maintains stool firmness

Sunflower Lecithin

  • Aids in digestion and dispersion of fats

Kelp

  • Potent prebiotic fibers
  • Antioxidant rich

Yeast Extract

  • Prevents pathogen colonization in the intestine
  • Stimulates mucin for a healthy microbial population

Chicory Root and sugarbeet

  • Natural source of good bacteria

Organic Acids

  • Acidifies the intestinal environment
  • Favors growth of good bacteria

Thyme Extract

  • Kills bad bacteria
  • Balances intestinal PH levels
  • Maintains stool firmness

Sunflower Lecithin

  • Aids in digestion and dispersion of fats

Kelp

  • Potent prebiotic fibers
  • Antioxidant rich

Yeast Extract

  • Prevents pathogen colonization in the intestine
  • Stimulates mucin for a healthy microbial population

Chicory Root and sugarbeet

  • Natural source of good bacteria

Organic Acids

  • Acidifies the intestinal environment
  • Favors growth of good bacteria

Thyme Extract

  • Kills bad bacteria
  • Balances intestinal PH levels
  • Maintains stool firmness

Sunflower Lecithin

  • Aids in digestion and dispersion of fats

Kelp

  • Potent prebiotic fibers
  • Antioxidant rich

Yeast Extract

  • Prevents pathogen colonization in the intestine
  • Stimulates mucin for a healthy microbial population

Chicory Root and sugarbeet

  • Natural source of good bacteria

Organic Acids

  • Acidifies the intestinal environment
  • Favors growth of good bacteria

Thyme Extract

  • Kills bad bacteria
  • Balances intestinal PH levels
  • Maintains stool firmness

Sunflower Lecithin

  • Aids in digestion and dispersion of fats

Kelp

  • Potent prebiotic fibers
  • Antioxidant rich

Us Vs. Them

No compromise means no competition.

It may seem like there are tons of dog foods to choose from. But when you see how we stack up against our competitors, you might find there’s only one.

Heed Foods
Most Dog Foods
Protein:
31%
>25%
Protein Filler's (Pea or Soy Protein):
No
Rare
Complete Source of Proven Prebiotics:
Yes
None
Freeze-Dried Toppers for Picky Eaters:
Yes
None
Highest Commitment to Quality sourcing:
Yes
Rare
Formulated by Microbiome Experts:
Yes
None
Exceeds AAFCO Requirements:
Yes
Few

Based on 178 Reviews

Others love us, you should too.

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monica
√ VERIFIED

Excellent

We just switched over to Heed for our pup who was a tad bit underweight. The price we were paying before for fresh dog food was getting out of hand and heed was the perfect substitution. Our pup loves the food so much and the free toppers is such a beautiful touch! She gobbles it all up before I can even blink.

10/23/2020
mari
√ VERIFIED

My dog’s favorite food, paws down!

My dog is such a picky eater. I’ve been searching for a kibble she’d enjoy that was also good for her for almost a year now. Her old fave food was shown to cause heart disease, so that definitely had to go. Never has my dog been one to finish her whole bowl of food. She loves her kibble from Heed Foods so much! I’ve been recommending them to all of my fellow dog pawrents!

10/20/2020
mia
√ VERIFIED

My puppy’s favorite!

My Theo (terrier/chihuahua) has been INHALING the chicken kibble and he’s only 3 months old! The size of the kibble is perfect -not too small, not too large- and I can see him developing well over these past few weeks so we are big fans of Heed Foods! I feed him three times a day for now so just one cup is enough for each meal. I’ve been surprising him with the dried apple/white bean/turkey topping as well which he loves. Can’t wait to try more toppings and treats in the long run!

10/18/2020
kathleen
√ VERIFIED

Chihuahuas Approved!

So happy with Heed. High quality food and my furbabies love it. Also, customer service is awesome. Thank you!

10/15/2020
youmi
√ VERIFIED

My dogs LOVE this food.

My senior dog chocolate is a picky eater. And he loves this food, chews every kibble. Highly recommend it!

10/13/2020