Treat your furry friends to extra special holiday helpings, courtesy of our collaboration with Rex Design. Choose from a 5lb bag of our Chicken or Salmon Kibble, crown it with festive human-grade, freeze-dried toppers of turkey, apple, and white bean, and serve it up in a one-of-a-kind handmade bowl. Plus, save $25 when you shop this bundle (our gift to you).

These bowls are 5x2, but may vary slightly in size because they are, well, handmade! Microwave safe, hand wash recommended.

*Not eligible for holiday discount.


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Ingredients

Fresh Chicken and Ancient Grains Kibble

Chicken, chicken meal, pearled barley, brown rice, oat groats,whole egg, natural flavor, chicken fat (preserved with mixed tocopherols and citric acid), chicken liver, carrots, spinach, flaxseeds, sunflower lecithin, sun-dried miscanthus grass, dehydrated blueberries, kelp, salmon oil (preserved with mixed tocopherols and citric acid), sea salt, dicalcium phosphate, choline chloride, potassium chloride, yeast extract, fructooligosaccharides (FOS), taurine, fumaric acid, lactic acid, citric acid, malic acid, thyme extract, vitamin E supplement, zinc sulfate, ferrous sulfate, zinc proteinate, iron proteinate, niacin supplement, copper sulfate, thiamine mononitrate, d-calcium pantothenate, vitamin A acetate, biotin, manganese sulfate, copper proteinate, riboflavin supplement, pyridoxine hydrochloride, manganese proteinate, vitamin B12 supplement, vitamin D3 supplement, calcium iodate, sodium selenite, folic acid, rosemary extract.

Fresh Salmon and Quinoa Kibble

Salmon, herring meal, brown rice, whitefish meal, quinoa, pearled barley, oat groats, salmon oil (preserved with mixed tocopherols and citric acid), natural flavor, carrots, spinach, flaxseeds, sunflower lecithin, sun-dried miscanthus grass, dehydrated blueberries, sea salt, kelp, choline chloride, potassium chloride, yeast extract, fructooligosaccharides (FOS), taurine, fumaric acid, lactic acid, citric acid, malic acid, thyme extract, vitamin E supplement, zinc sulfate, ferrous sulfate, zinc proteinate, iron proteinate, niacin supplement, copper sulfate, thiamine mononitrate, d-calcium pantothenate, vitamin A acetate, biotin, manganese sulfate, copper proteinate, riboflavin supplement, pyridoxine hydrochloride, manganese proteinate, vitamin B12 supplement, vitamin D3 supplement, calcium iodate, sodium selenite, folic acid, rosemary extract.

Feeding Guideline

Calorie Calculator

Every pup is unique and your dog’s lifestyle and weight will change over time. These guidelines are a great starting point, but please closely monitor your pup’s weight and adjust accordingly. Having issues? Email us at hello@heedfoods.com.

lbs
Cups/day
- -
price/day
- -
10lb bags/month
- -
price/month*
- -
*Bags/month x 10lb bag subscription price ($58.50)

Adult

Weight (lbs)
Cups/Day
2 to 8
¼ - ¾
8 to 15
¾ to 1
15 to 30
1 to 2
30 to 40
2 to 2¼
40 to 50
2¼ to 2½
50 to 60
2½ to 3
60 to 70
3 to 3¼
70 to 80
3¼ to 3¾
80 to 90
3¾ to 4
90 to 100
4 to 4½
100 +
4½ + (¼ cup per extra 10lb)

Puppy

Weight (lbs)
3-6 Months Old (Cups/Day)
6-12 Months Old (Cups/Day)
1 to 5
¼ to ¾
½ to 1
5 to 10
¾ to 2
1 to 1½
10 to 20
2 to 3¼
1½ to 2½
20 to 30
3¼ to 4¼
2½ to 3¼
30 to 40
4¼ to 5¼
3¼ to 4¼
40 to 50
5¼ to 6¼
4¼ to 4¾
50 to 60
6¼ to 7
4¾ to 5¼

Guaranteed Analysis

Chicken & Ancient Grains
Salmon & Quinoa
Crude Protein (Min)
31.0%
31.0%
Crude Fat (Max)
16.0%
15.0%
Crude Fiber (Max)
5.0%
5.0%
Moisture (Max)
10.0%
10.0%
Calcium (Min)
1.7%
1.6%
Phosphorus (Min)
1.0%
1.1%
Taurine (Min)
0.19%
0.2%
*Omega-6 fatty acids
2.9%
1.6%
*Omega-3 fatty acids
1.3%
3.4%
*DHA
0.05%
1.05%
*EPA
0.03%
1.32%

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Metabolizable Energy: Chicken and Ancient Grains-384 Calories/Cup; Salmon and Quinoa- 364 Calories/Cup

AAFCO Statement - This product has been formulated to meet the AAFCO Dog Food Nutrient Profiles for all life stages except for large breed puppies (70lb or more as an adult).

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Metabolizable Energy: Chicken and Ancient Grains-384 Calories/Cup; Salmon and Quinoa- 364 Calories/Cup

AAFCO Statement - This product has been formulated to meet the AAFCO Dog Food Nutrient Profiles for all life stages except for large breed puppies (70lb or more as an adult).

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Metabolizable Energy: Chicken and Ancient Grains-384 Calories/Cup; Salmon and Quinoa- 364 Calories/Cup

AAFCO Statement - This product has been formulated to meet the AAFCO Dog Food Nutrient Profiles for all life stages except for large breed puppies (70lb or more as an adult).

SPOIL THEM ROTTENSPOIL THEM ROTTENSPOIL THEM ROTTENSPOIL THEM ROTTENSPOIL THEM ROTTENSPOIL THEM ROTTENSPOIL THEM ROTTENSPOIL THEM ROTTENSPOIL THEM ROTTENSPOIL THEM ROTTENSPOIL THEM ROTTENSPOIL THEM ROTTENSPOIL THEM ROTTENSPOIL THEM ROTTEN

The not-so-secret seven ingredients for a healthy gut.

Heed is packed with good stuff, not unpronounceable stuff. Where some brands stop short with the bare essentials your pupper needs to survive, Heed contains nutrients and prebiotics to help them thrive.

Yeast Extract

  • Prevents pathogen colonization in the intestine
  • Stimulates mucin for a healthy microbial population

Chicory Root and Sugarbeet

  • Food source for the naturally present good bacteria

Organic Acids

  • Acidifies the intestinal environment
  • Favors growth of good bacteria

Thyme Extract

  • Kills bad bacteria
  • Balances intestinal PH levels
  • Maintains stool firmness

Sunflower Lecithin

  • Aids in digestion and dispersion of fats

Kelp

  • Potent prebiotic fibers
  • Antioxidant rich

Yeast Extract

  • Prevents pathogen colonization in the intestine
  • Stimulates mucin for a healthy microbial population

Chicory Root and Sugarbeet

  • Food source for the naturally present good bacteria

Organic Acids

  • Acidifies the intestinal environment
  • Favors growth of good bacteria

Thyme Extract

  • Kills bad bacteria
  • Balances intestinal PH levels
  • Maintains stool firmness

Sunflower Lecithin

  • Aids in digestion and dispersion of fats

Kelp

  • Potent prebiotic fibers
  • Antioxidant rich

Yeast Extract

  • Prevents pathogen colonization in the intestine
  • Stimulates mucin for a healthy microbial population

Chicory Root and Sugarbeet

  • Food source for the naturally present good bacteria

Organic Acids

  • Acidifies the intestinal environment
  • Favors growth of good bacteria

Thyme Extract

  • Kills bad bacteria
  • Balances intestinal PH levels
  • Maintains stool firmness

Sunflower Lecithin

  • Aids in digestion and dispersion of fats

Kelp

  • Potent prebiotic fibers
  • Antioxidant rich

Yeast Extract

  • Prevents pathogen colonization in the intestine
  • Stimulates mucin for a healthy microbial population

Chicory Root and Sugarbeet

  • Food source for the naturally present good bacteria

Organic Acids

  • Acidifies the intestinal environment
  • Favors growth of good bacteria

Thyme Extract

  • Kills bad bacteria
  • Balances intestinal PH levels
  • Maintains stool firmness

Sunflower Lecithin

  • Aids in digestion and dispersion of fats

Kelp

  • Potent prebiotic fibers
  • Antioxidant rich

Us Vs. Them

No compromise means no competition.

It may seem like there are tons of dog foods to choose from. But when you see how we stack up against our competitors, you might find there’s only one.

Heed Foods
Most Dog Foods
Protein:
31%
>25%
Protein Filler's (Pea or Soy Protein):
No
Rare
Complete Source of Proven Prebiotics:
Yes
None
Freeze-Dried Toppers for Picky Eaters:
Yes
None
Highest Commitment to Quality sourcing:
Yes
Rare
Formulated by Microbiome Experts:
Yes
None
Exceeds AAFCO Requirements:
Yes
Few