0 Reviews

    Sound delicious to you? Cue the drool from your dog. Presenting our most popular recipe, fiber- rich with ancient grains. It’s a meal that will ensure your dog grows ancient, too.

    • #1 Gut Health Brand- By microbiome experts & packed with natural prebiotics.
    • Great for dogs with sensitive stomachs - perfect poops every day.
    • 20% more protein for growing puppies and active dogs.
    • Non-GMO, locally-sourced, fresh deboned chicken. Naturally rich with Lysine and Leucine, essential amino acids for muscles.
    • Filled with antioxidant superfoods like blueberries, flaxseeds, and kelp.
    • 100% natural and made in the USA​ ​ ​ ​ ​ ​
    • Subscribe to save 10% & get free shipping​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​
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    Good for Puppies, Adult and Senior Pooches. Good for Puppies, Adult and Senior Pooches. Good for Puppies, Adult and Senior Pooches. Good for Puppies, Adult and Senior Pooches. Good for Puppies, Adult and Senior Pooches. Good for Puppies, Adult and Senior Pooches. Good for Puppies, Adult and Senior Pooches. Good for Puppies, Adult and Senior Pooches. Good for Puppies, Adult and Senior Pooches. Good for Puppies, Adult and Senior Pooches. Good for Puppies, Adult and Senior Pooches. Good for Puppies, Adult and Senior Pooches. Good for Puppies, Adult and Senior Pooches. Good for Puppies, Adult and Senior Pooches.

    Feeding Guidelines

    Adult

    Weight (lb)
    Cups/day
    2 to 8
    ¼ to ¾
    8 to 15
    ¾ to 1
    15 to 30
    1 to 2
    30 to 40
    2 to 2¼
    40 to 50
    2¼ to 2½
    50 to 60
    2½ to 3
    60 to 70
    3 to 3¼
    70 to 80
    3¼ to 3¾
    80 to 90
    3¾ to 4
    90 to 100
    4 to 4½
    100+
    4½ + (¼ per extra 10lb)

    Puppy

    Weight (lbs)
    3-6 Months Old (cups/day)
    6-12 Months Old (cups/day)
    1 to 5
    ¼ to ¾
    ½ to 1
    5 to 10
    ¾ to 2
    1 to 1½
    10 to 20
    2 to 3¼
    1½ to 2½
    20 to 30
    3¼ to 4¼
    2½ to 3¼
    30 to 40
    4¼ to 5¼
    3¼ to 4¼
    40 to 50
    5¼ to 6¼
    4¼ to 4¾
    50 to 60
    6¼ to 7
    4¾ to 5¼

    Guaranteed Analysis

    Chicken & Ancient Grains
    Salmon & Quinoa
    Crude Protein (Min)
    31.0%
    31.0%
    Crude Fat (Max)
    16.0%
    15.0%
    Crude Fiber (Max)
    5.0%
    5.0%
    Moisture (Max)
    10.0%
    10.0%
    Calcium (Min)
    10.0%
    1.6%
    Phosphorus (Min)
    1.0%
    1.1%
    Taurine (Min)
    0.19%
    0.2%
    *Omega-6 fatty acids
    2.9%
    1.6%
    *Omega-3 fatty acids
    1.3%
    3.4%
    *DHA
    0.05%
    1.05%
    *EPA
    0.03%
    1.32%

    *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

    Metabolizable Energy: Chicken and Ancient Grains-384 Calories/Cup; Salmon and Quinoa- 364 Calories/Cup

    AAFCO Statement - This product has been formulated to meet the AAFCO Dog Food Nutrient Profiles for all life stages except for large breed puppies (70lb or more as an adult).

    *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

    Metabolizable Energy: Chicken and Ancient Grains-384 Calories/Cup; Salmon and Quinoa- 364 Calories/Cup

    AAFCO Statement - This product has been formulated to meet the AAFCO Dog Food Nutrient Profiles for all life stages except for large breed puppies (70lb or more as an adult).

    *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

    Metabolizable Energy: Chicken and Ancient Grains-384 Calories/Cup; Salmon and Quinoa- 364 Calories/Cup

    AAFCO Statement - This product has been formulated to meet the AAFCO Dog Food Nutrient Profiles for all life stages except for large breed puppies (70lb or more as an adult).

    What's Inside

    52% Chicken Ingredients

    30% Fiber Rich Grains and Grass

    6% Fruits and Veggies

    5% Healthy Fats

    6% Essential Nutrients, Prebiotics, Natural flavoring & Preservatives

    Ingredients

    Chicken and Ancient Grains:

    Chicken, chicken meal, pearled barley, brown rice, oat groats, whole egg, natural flavor, chicken fat, chicken liver, carrots, spinach, flaxseeds, sunflower lecithin, sun-dried miscanthus grass, dehydrated blueberries, kelp, salmon oil (preserved with mixed tocopherols and citric acid), sea salt, dicalcium phosphate, choline chloride, potassium chloride, yeast extract, fructooligosaccharides (FOS), taurine, fumaric acid, lactic acid, citric acid, malic acid, thyme extract, vitamin E supplement, zinc sulfate, ferrous sulfate, zinc proteinate, iron proteinate, niacin supplement, copper sulfate, thiamine mononitrate, d-calcium pantothenate, vitamin A acetate, biotin, manganese sulfate, copper proteinate, riboflavin supplement, pyridoxine hydrochloride, manganese proteinate, vitamin B12 supplement, vitamin D3 supplement, calcium iodate, sodium selenite, folic acid, rosemary extract.

    The not-so-secret seven ingredients for a healthy gut.

    Heed is packed with good stuff, not unpronounceable stuff. Where some brands stop short with the bare essentials your pupper needs to survive, Heed contains nutrients and prebiotics to help them thrive.

    Yeast Extract

    • Prevents pathogen colonization in the intestine
    • Stimulates mucin for a healthy microbial population

    Chicory Root and sugarbeet

    • Natural source of good bacteria

    Organic Acids

    • Acidifies the intestinal environment
    • Favors growth of good bacteria

    Thyme Extract

    • Kills bad bacteria
    • Balances intestinal PH levels
    • Maintains stool firmness

    Sunflower Lecithin

    • Aids in digestion and dispersion of fats

    Kelp

    • Potent prebiotic fibers
    • Antioxidant rich

    Yeast Extract

    • Prevents pathogen colonization in the intestine
    • Stimulates mucin for a healthy microbial population

    Chicory Root and sugarbeet

    • Natural source of good bacteria

    Organic Acids

    • Acidifies the intestinal environment
    • Favors growth of good bacteria

    Thyme Extract

    • Kills bad bacteria
    • Balances intestinal PH levels
    • Maintains stool firmness

    Sunflower Lecithin

    • Aids in digestion and dispersion of fats

    Kelp

    • Potent prebiotic fibers
    • Antioxidant rich

    Yeast Extract

    • Prevents pathogen colonization in the intestine
    • Stimulates mucin for a healthy microbial population

    Chicory Root and sugarbeet

    • Natural source of good bacteria

    Organic Acids

    • Acidifies the intestinal environment
    • Favors growth of good bacteria

    Thyme Extract

    • Kills bad bacteria
    • Balances intestinal PH levels
    • Maintains stool firmness

    Sunflower Lecithin

    • Aids in digestion and dispersion of fats

    Kelp

    • Potent prebiotic fibers
    • Antioxidant rich

    Yeast Extract

    • Prevents pathogen colonization in the intestine
    • Stimulates mucin for a healthy microbial population

    Chicory Root and sugarbeet

    • Natural source of good bacteria

    Organic Acids

    • Acidifies the intestinal environment
    • Favors growth of good bacteria

    Thyme Extract

    • Kills bad bacteria
    • Balances intestinal PH levels
    • Maintains stool firmness

    Sunflower Lecithin

    • Aids in digestion and dispersion of fats

    Kelp

    • Potent prebiotic fibers
    • Antioxidant rich

    Us Vs. Them

    No compromise means no competition.

    It may seem like there are tons of dog foods to choose from. But when you see how we stack up against our competitors, you might find there’s only one.

    Heed Foods
    Most Dog Foods
    Protein:
    31%
    >25%
    Protein Fillers (Pea or Soy Protein):
    No
    Rare
    Complete Source of Proven Prebiotics:
    Yes
    None
    Freeze-Dried Toppers for Picky Eaters:
    Yes
    None
    Highest Commitment to Quality sourcing:
    Yes
    Rare
    Formulated by Microbiome Experts:
    Yes
    None
    Exceeds AAFCO Requirements:
    Yes
    Few

    Based on 0 Reviews

    Others love us, you should too.

    Filters by keyword:
    dareick
    √ VERIFIED

    Yummy

    Finally a food that he loves!!

    02/25/2021
    gg
    √ VERIFIED

    Only food our puppy will eat- and the topper is a life saver

    We went through 4 store kibbles before finding heed foods. Our puppy has a sensitive stomach, and ultimately would either not be able to keep other kibbles down or would have extreme disinterest in her food. I found heed foods and decided to give it a shot based on the recognition of gut health/sensitive stomachs and the toppers for picky eaters (it sounded like they might know a puppy like ours!). Our sweet 6 month old dachshund is now gaining weight appropriately and has not thrown up since starting heed foods (we are thinking it may be a wheat allergy?). The vomit stopping may be a coincidence but we don’t mind since I no longer need to convince her to eat every meal!! My only note is that she only gets interested in her bowl if we add the toppers, but once interested she will finish her kibble too. We go through about 4 topper bags per 5lb of heed kibble if anyone has a similar picky eater. We will definitely be continuing with heed foods- thank you!

    02/20/2021
    bonnie
    √ VERIFIED

    My dogs are have some diarrhea so right now, I am not sure. I actually make them home made dog food but I thought I would try this. They like the flavor.

    02/18/2021
    zhara
    √ VERIFIED

    Frenchies' favorite!

    My dogs love the Chicken recipe! I see noticeable improvement and consistency in their stools. I like that the ingredients are natural and not a bunch of fillers. And that its grain-inclusive!!

    02/10/2021
    harry
    √ VERIFIED

    My dog's favorite food

    My little Frenchie is very picky and runs to Heed whenever we put some of the kibble in a bowl. Her eyes are magnetically drawn to the bag when we move it around the kitchen! Definitely a fan and will be returning.

    02/09/2021