That’s why we make
this promise, to you and your pup.

Real, fresh meat will always be our #1 ingredient, and science will always be the foundation of our food. From the smallest vitamins to our largest sources of protein, everything in Heed maximizes nutrition. And is created with minimum waste.

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2

3

4

1. Quinoa

Rich in: fiber, antioxidants, protein. Sourced from: USA

2. Spinach

Rich in: iron, calcium, magnesium. Sourced from: USA

3. Non-GMO Salmon

Rich in: omega-3 fatty acids, vitamin B, protein. Sourced from: Atlantic Ocean

4. Blueberries

Rich in: antioxidants, phytoflavinoids, vitamin C. Sourced from: USA, Canada

100% good. And that means 0%:

  • Corn, wheat or soy
  • Protein fillers
  • Mystery meats and animal byproducts
  • Meat from China
  • Artificial dyes
  • BHA, BHT or TBHQ
  • Ethoxyquin
  • Menadione
  • Propylene glycol
  • Other words you can’t pronounce
  • Corn, wheat or soy
  • Protein fillers
  • Mystery meats and animal byproducts
  • Meat from China
  • Artificial dyes
  • BHA, BHT or TBHQ
  • Ethoxyquin
  • Menadione
  • Propylene glycol
  • Other words you can’t pronounce
Domestic dinners that start wild and free.

Heed features wild and natural seafood ingredients, sustainably sourced from Alaskan waters.

Us Vs. Them

No compromise means no competition.

It may seem like there are tons of dog foods to choose from. But when you see how we stack up against our competitors, you might find there’s only one.

Heed Foods
Most Dog Foods
Protein:
31%
>25%
Protein Filler's (Pea or Soy Protein):
No
Rare
Complete Source of Proven Prebiotics:
Yes
None
Freeze-Dried Toppers for Picky Eaters:
Yes
None
Highest Commitment to Quality sourcing:
Yes
Rare
Formulated by Microbiome Experts:
Yes
None
Exceeds AAFCO Requirements:
Yes
Few

Go on, spoil them rotten.

(Not literally, all our food is made fresh). If you were a dog, wouldn’t you want Heed? If you believe in reincarnation, we’ll leave it up to you.