Heed Foods | Wholly Good Food

That’s why we make
this promise, to you and your pup.

Real, fresh meat will always be our #1 ingredient, and science will always be the foundation of our food. From the smallest vitamins to our largest sources of protein, everything in Heed maximizes nutrition. And is created with minimum waste.

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1. Quinoa

Rich in: fiber, antioxidants, protein. Sourced from: USA

2. Spinach

Rich in: iron, calcium, magnesium. Sourced from: USA

3. Non-GMO Salmon

Rich in: omega-3 fatty acids, vitamin B, protein. Sourced from: Atlantic Ocean

4. Blueberries

Rich in: antioxidants, phytoflavinoids, vitamin C. Sourced from: USA, Canada

100% good. And that means 0%:

Corn, wheat or soy
Protein fillers
Mystery meats and animal byproducts
Meat from China
Artificial dyes
BHA, BHT or TBHQ
Ethoxyquin
Menadione
Propylene glycol
Other words you can’t pronounce
Corn, wheat or soy
Protein fillers
Mystery meats and animal byproducts
Meat from China
Artificial dyes
BHA, BHT or TBHQ
Ethoxyquin
Menadione
Propylene glycol
Other words you can’t pronounce

Domestic dinners that start wild and free.

Heed features wild and natural seafood ingredients, sustainably sourced from Alaskan waters.

No compromise means no competition.

It may seem like there are tons of dog foods to choose from. But when you see how we stack up against our competitors, you might find there’s only one.

Heed Foods

Most Dog Foods

Protein:

31%

>25%

Protein Filler's (Pea or Soy Protein):

Rare

Complete Source of Proven Prebiotics:

Yes

None

Freeze-Dried Toppers for Picky Eaters:

Yes

None

Highest Commitment to Quality sourcing:

Yes

Rare

Formulated by Microbiome Experts:

Yes

None

Exceeds AAFCO Requirements:

Yes

Few

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Kibble. No quibble.

Why kibble, you ask? It was a bit of a no brainer, really. Kibble makes for healthier teeth, it’s safer to eat, and the convenience is second to none.

Healthier Teeth

Healthy teeth mean healthy dog. In fact, dental hygiene is on par with nutrition and exercise. So if the only canine teeth you brush are your own, kibble could be the way to go. The hard and crunchy texture helps remove tartare and plaque, which leads to healthier gums.

Safer to eat

It’s a myth that nutrients are cooked away in kibble. In fact, some ingredients become more digestible and safer to eat. And, unlike the 24% of raw foods found to contain listeria or salmonella, kibble has less chance of spoilage and contamination.

Convenience

Wherever you go, your pup comes with you, right? Kibble can too. It’s compact. No refrigeration is required. That makes it the perfect travel buddy, second only to your dog.