Shop
    Fresh KibbleKibble & Topper BundlesHuman-Grade ToppersHuman-Grade TreatsShop All
    Learn
    The Heed StoryLove Their GutsWholly Good FoodFAQBlog
    Reviews
    Heed Foods
    Account
    Fresh Chicken & Ancient Grains KibbleFresh Salmon & Quinoa Kibble
    Chicken Kibble & Tasty Toppers BundleSalmon Kibble & Tasty Toppers Bundle
    Human-Grade ToppersHuman-Grade Treats
    Shop All
    The Heed StoryLove Their GutsWholly Good FoodReviewsFAQ
    Account
    Facebook Logo
    Instagram Logo

    What goes into your dog’s mouth is just as important as what we put in our own.

    SHOP NOW

    That’s why we make
    this promise, to you and your pup.

    Real, fresh meat will always be our #1 ingredient, and science will always be the foundation of our food. From the smallest vitamins to our largest sources of protein, everything in Heed maximizes nutrition. And is created with minimum waste.

    SHOP NOW

    If it’s not in nature, it’s not in Heed.

    It’s not just what we put in, it’s what we leave out. No filler. No compromises. Ever. We have nothing to hide. In fact, we’d prefer to tell you all about it – from the smallest vitamins and minerals to the largest sources of protein. You won’t see numbers and letters in our ingredients, except for H20. Heed is packed with nutrient rich goodness.

    SHOP NOW

    1

    2

    3

    4

    1. Quinoa

    Rich in: fiber, antioxidants, protein. Sourced from: USA

    2. Spinach

    Rich in: iron, calcium, magnesium. Sourced from: USA

    3. Non-GMO Salmon

    Rich in: omega-3 fatty acids, vitamin B, protein. Sourced from: Atlantic Ocean

    4. Blueberries

    Rich in: antioxidants, phytoflavinoids, vitamin C. Sourced from: USA, Canada

    100% good. And that means 0%:

    • Corn, wheat or soy
    • Protein fillers
    • Mystery meats
    • Artificial dyes
    • BHA, BHT or TBHQ
    • Ethoxyquin
    • Menadione
    • Propylene glycol
    • Other words you can’t pronounce
    • Corn, wheat or soy
    • Protein fillers
    • Mystery meats
    • Artificial dyes
    • BHA, BHT or TBHQ
    • Ethoxyquin
    • Menadione
    • Propylene glycol
    • Other words you can’t pronounce
    This is not your average kibble ↗ This is not your average kibble ↗ This is not your average kibble ↗ This is not your average kibble ↗ This is not your average kibble ↗ This is not your average kibble ↗ This is not your average kibble ↗ This is not your average kibble ↗ This is not your average kibble ↗ This is not your average kibble ↗ This is not your average kibble ↗ This is not your average kibble ↗ This is not your average kibble ↗ This is not your average kibble ↗
    Domestic dinners that start wild and free.

    Heed features wild and natural seafood ingredients, sustainably sourced from Alaskan waters.

    SHOP NOW

    Us Vs. Them

    No compromise means no competition.

    It may seem like there are tons of dog foods to choose from. But when you see how we stack up against our competitors, you might find there’s only one.

    Heed Foods
    Hill's Science Diet
    Blue Buffalo
    Protein
    31%
    19.9%
    22%
    Real Meat as first 2 Ingredients
    Zero Soy, Peas & Lentils which may lead to canine heart disease
    Promote digestive health through natural prebiotics
    Single protein recipes for allergies
    No Recalls
    Independently Owned and Managed
    Price/month for 20lb Dog
    $1.40 per day
    $2.20 per day
    $0.80 per day
    About the price of...
    One bag of spinach
    One Protein Bar
    One Krispy Kreme Donut
    2 / 3
    Kibble. No quibble.

    Why kibble, you ask? It was a bit of a no brainer, really. Kibble makes for healthier teeth, it’s safer to eat, and the convenience is second to none.

    Healthier Teeth

    Healthy teeth mean healthy dog. In fact, dental hygiene is on par with nutrition and exercise. The hard, crunchy texture of dry kibble helps remove plaque and strengthen gums. In fact, multiple studies have shown dogs fed only wet food were significantly more likely to have tartar and periodontal disease (even if fresh food brands claim that's a myth). While we all still need our teeth cleaned periodically (even if we don't eat a lot candy or dog treats), every bit helps.

    Safer to eat

    It’s a myth that nutrients are cooked away in kibble. In fact, some ingredients become more digestible and safer to eat. And, unlike the 24% of raw foods found to contain listeria or salmonella, kibble has less chance of spoilage and contamination.

    Convenience

    Wherever you go, your pup comes with you, right? Kibble can too. It’s compact. No refrigeration is required (or advanced defrosting). That makes it the perfect travel buddy, second only to your dog.

    500+ Verified Five-Star Reviews ↗ 500+ Verified Five-Star Reviews ↗ 500+ Verified Five-Star Reviews ↗ 500+ Verified Five-Star Reviews ↗ 500+ Verified Five-Star Reviews ↗ 500+ Verified Five-Star Reviews ↗ 500+ Verified Five-Star Reviews ↗ 500+ Verified Five-Star Reviews ↗ 500+ Verified Five-Star Reviews ↗ 500+ Verified Five-Star Reviews ↗ 500+ Verified Five-Star Reviews ↗ 500+ Verified Five-Star Reviews ↗ 500+ Verified Five-Star Reviews ↗ 500+ Verified Five-Star Reviews ↗

    Go on, spoil them rotten.

    (Not literally, all our food is made fresh). If you were a dog, wouldn’t you want Heed? If you believe in reincarnation, we’ll leave it up to you.

    Shop Now
    Ctrl+Alt+Del
    Web Development
    dog head
    Funeral
    Web Design
    dog head
    dog head
    Apostrophe
    Web Copy
    dog head
    dog head
    Evan Robinson
    Photography
    dog head

    Need help?
    Email hello@heedfoods.com or text 833-771-0858

    Facebook LogoInstagram Logo
    Terms of servicePrivacy PolicyBlogFaqWholesale
    © 2020 Heed Foods Los Angeles, CA, 90067