Holistic whole-food for furry friends.

Your best friend deserves nature’s best food. That’s why we go the whole nine yards – and sometimes far off the leash – sourcing almost all of our ingredients from the Americas and Europe. It’s all in the name of creating the best dog food known to man (and his best friend).

Good for their guts.
Cross our hearts.

Fact: 70% of your pooch’s immune system lives in their gut. That’s why Heed is made with a healthy blend of prebiotics – from the smallest vitamins to our largest sources of protein. Every ingredient ensures their guts are never growling.