Big Protein for Big Dog Energy πŸ™ŒπŸΆ

    31% High-Protein kibble made for gut-health. We use real FRESH MEAT PROTEIN (not protein from cheap pea or soy fillers).

    Us Vs. Them

    No compromise means no competition.

    It may seem like there are tons of dog foods to choose from. But when you see how we stack up against our competitors, you might find there’s only one.

    Heed Foods
    Most Dog Foods
    Protein:
    31%
    >25%
    Protein Fillers (Pea or Soy Protein):
    No
    Rare
    Complete Source of Proven Prebiotics:
    Yes
    None
    Freeze-Dried Toppers for Picky Eaters:
    Yes
    None
    Highest Commitment to Quality sourcing:
    Yes
    Rare
    Formulated by Microbiome Experts:
    Yes
    None
    Exceeds AAFCO Requirements:
    Yes
    Few

    Ingredients

    Fresh Salmon And Quinoa:

    Salmon, Herring Meal, Brown Rice, Whitefish Meal, Quinoa, Pearled Barley, Oat Groats, Salmon Oil, Natural Flavor, Carrots, Spinach, Flaxseeds, Sunflower Lecithin, Sun-dried Miscanthus Grass, Dehydrated Blueberries, Sea Salt, Kelp, Dicalcium Phosphate, Choline Chloride, Potassium Chloride, Yeast Extract, Fructooligosaccharides (Fos), Taurine, Fumaric Acid, Lactic Acid, Citric Acid, Malic Acid, Thyme Extract, Vitamin E Supplement, Zinc Sulfate, Ferrous Sulfate, Zinc Proteinate, Iron Proteinate, Niacin Supplement, Copper Sulfate, Thiamine Mononitrate, D-calcium Pantothenate, Vitamin A Acetate, Biotin, Manganese Sulfate, Copper Proteinate, Riboflavin Supplement, Pyridoxine Hydrochloride, Manganese Proteinate, Vitamin B12 Supplement, Vitamin D3 Supplement, Calcium Iodate, Sodium Selenite, Folic Acid, Rosemary Extract.​

    Chicken And Ancient Grains:

    Chicken, Chicken Meal, Pearled Barley, Brown Rice, Oat Groats, Whole Egg, Natural Flavor, Chicken Fat, Chicken Liver, Carrots, Spinach, Flaxseeds, Sunflower Lecithin, Sun-dried Miscanthus Grass, Dehydrated Blueberries, Kelp, Salmon Oil (Preserved With Mixed Tocopherols And Citric Acid), Sea Salt, Dicalcium Phosphate, Choline Chloride, Potassium Chloride, Yeast Extract, Fructooligosaccharides (Fos), Taurine, Fumaric Acid, Lactic Acid, Citric Acid, Malic Acid, Thyme Extract, Vitamin E Supplement, Zinc Sulfate, Ferrous Sulfate, Zinc Proteinate, Iron Proteinate, Niacin Supplement, Copper Sulfate, Thiamine Mononitrate, D-calcium Pantothenate, Vitamin A Acetate, Biotin, Manganese Sulfate, Copper Proteinate, Riboflavin Supplement, Pyridoxine Hydrochloride, Manganese Proteinate, Vitamin B12 Supplement, Vitamin D3 Supplement, Calcium Iodate, Sodium Selenite, Folic Acid, Rosemary Extract.

    Guaranteed Analysis

    Chicken & Ancient Grains
    Salmon & Quinoa
    Crude Protein (Min)
    31.0%
    31.0%
    Crude Fat (Max)
    16.0%
    15.0%
    Crude Fiber (Max)
    5.0%
    5.0%
    Moisture (Max)
    10.0%
    10.0%
    Calcium (Min)
    10.0%
    1.6%
    Phosphorus (Min)
    1.0%
    1.1%
    Taurine (Min)
    0.19%
    0.2%
    *Omega-6 fatty acids
    2.9%
    1.6%
    *Omega-3 fatty acids
    1.3%
    3.4%
    *DHA
    0.05%
    1.05%
    *EPA
    0.03%
    1.32%

    *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

    Metabolizable Energy: Chicken and Ancient Grains-384 Calories/Cup; Salmon and Quinoa- 364 Calories/Cup

    AAFCO Statement - This product has been formulated to meet the AAFCO Dog Food Nutrient Profiles for all life stages except for large breed puppies (70lb or more as an adult).

    *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

    Metabolizable Energy: Chicken and Ancient Grains-384 Calories/Cup; Salmon and Quinoa- 364 Calories/Cup

    AAFCO Statement - This product has been formulated to meet the AAFCO Dog Food Nutrient Profiles for all life stages except for large breed puppies (70lb or more as an adult).

    *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

    Metabolizable Energy: Chicken and Ancient Grains-384 Calories/Cup; Salmon and Quinoa- 364 Calories/Cup

    AAFCO Statement - This product has been formulated to meet the AAFCO Dog Food Nutrient Profiles for all life stages except for large breed puppies (70lb or more as an adult).

    Protein for lean, mean walkies machines.

    In order to keep your doggos bones and muscles healthy, they need a hefty amount of protein. And not just any protein.

    While some brands use low-quality fillers like soy or pea protein, at Heed we use the good stuff to promote better health. That means 31% animal protein – 20% more than many of our competitors. With this much energy, your young pooch will be taking you for walkies.

    Love your mutt?
    Love their gut.

    Your good boy's gut health can be at the root of everything from weight gain to chronic fatigue. Treating the gut is the best way to get to healthy weight and stronger immunity to keep their big dog energy going. That's why Heed is made with a healthy blend of prebiotics including ph-balancing, poop-firming Thyme Extract, Chicory Root and dietary fiber wonderfood, Kelp.

    It’s more than gut instinct. It’s science.