Your puppy’s health starts in their belly, so that’s where our focus starts too.

    Start your puppy's life on the right foot by choosing food that heals from the inside out.

    Protein for lean, mean walkies machines.

    In order for your puppy's bones and muscles to grow healthily, puppies need a hefty amount of protein. And not just any protein.

    While some brands use low-quality fillers like soy or pea protein, at Heed we use the good stuff to promote better health. That means 31% animal protein – 20% more than many of our competitors. With this much energy, your young pooch will be taking you for walkies.

    Love your mutt?
    Love their gut.

    In the early stages of your pup's life, his immune system is weak. Treating the gut is the best way for a stronger immunity and less vet visits now and as they get older. That's why Heed is made with a healthy blend of prebiotics including ph-balancing, poop-firming Thyme Extract, Chicory Root and dietary fiber wonderfood, Kelp.

    It’s more than gut instinct. It’s science.

    "Heed's kibble was the perfect size for my 5 month old puppy's mouth!"

    Monica

    Ingredients

    Fresh Salmon And Quinoa:

    Salmon, Herring Meal, Brown Rice, Whitefish Meal, Quinoa, Pearled Barley, Oat Groats, Salmon Oil, Natural Flavor, Carrots, Spinach, Flaxseeds, Sunflower Lecithin, Sun-dried Miscanthus Grass, Dehydrated Blueberries, Sea Salt, Kelp, Dicalcium Phosphate, Choline Chloride, Potassium Chloride, Yeast Extract, Fructooligosaccharides (Fos), Taurine, Fumaric Acid, Lactic Acid, Citric Acid, Malic Acid, Thyme Extract, Vitamin E Supplement, Zinc Sulfate, Ferrous Sulfate, Zinc Proteinate, Iron Proteinate, Niacin Supplement, Copper Sulfate, Thiamine Mononitrate, D-calcium Pantothenate, Vitamin A Acetate, Biotin, Manganese Sulfate, Copper Proteinate, Riboflavin Supplement, Pyridoxine Hydrochloride, Manganese Proteinate, Vitamin B12 Supplement, Vitamin D3 Supplement, Calcium Iodate, Sodium Selenite, Folic Acid, Rosemary Extract.​

    Chicken And Ancient Grains:

    Chicken, Chicken Meal, Pearled Barley, Brown Rice, Oat Groats, Whole Egg, Natural Flavor, Chicken Fat, Chicken Liver, Carrots, Spinach, Flaxseeds, Sunflower Lecithin, Sun-dried Miscanthus Grass, Dehydrated Blueberries, Kelp, Salmon Oil (Preserved With Mixed Tocopherols And Citric Acid), Sea Salt, Dicalcium Phosphate, Choline Chloride, Potassium Chloride, Yeast Extract, Fructooligosaccharides (Fos), Taurine, Fumaric Acid, Lactic Acid, Citric Acid, Malic Acid, Thyme Extract, Vitamin E Supplement, Zinc Sulfate, Ferrous Sulfate, Zinc Proteinate, Iron Proteinate, Niacin Supplement, Copper Sulfate, Thiamine Mononitrate, D-calcium Pantothenate, Vitamin A Acetate, Biotin, Manganese Sulfate, Copper Proteinate, Riboflavin Supplement, Pyridoxine Hydrochloride, Manganese Proteinate, Vitamin B12 Supplement, Vitamin D3 Supplement, Calcium Iodate, Sodium Selenite, Folic Acid, Rosemary Extract.

    Guaranteed Analysis

    Chicken & Ancient Grains
    Salmon & Quinoa
    Crude Protein (Min)
    31.0%
    31.0%
    Crude Fat (Max)
    16.0%
    15.0%
    Crude Fiber (Max)
    5.0%
    5.0%
    Moisture (Max)
    10.0%
    10.0%
    Calcium (Min)
    10.0%
    1.6%
    Phosphorus (Min)
    1.0%
    1.1%
    Taurine (Min)
    0.19%
    0.2%
    *Omega-6 fatty acids
    2.9%
    1.6%
    *Omega-3 fatty acids
    1.3%
    3.4%
    *DHA
    0.05%
    1.05%
    *EPA
    0.03%
    1.32%

    *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

    Metabolizable Energy: Chicken and Ancient Grains-384 Calories/Cup; Salmon and Quinoa- 364 Calories/Cup

    AAFCO Statement - This product has been formulated to meet the AAFCO Dog Food Nutrient Profiles for all life stages except for large breed puppies (70lb or more as an adult).

    *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

    Metabolizable Energy: Chicken and Ancient Grains-384 Calories/Cup; Salmon and Quinoa- 364 Calories/Cup

    AAFCO Statement - This product has been formulated to meet the AAFCO Dog Food Nutrient Profiles for all life stages except for large breed puppies (70lb or more as an adult).

    *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

    Metabolizable Energy: Chicken and Ancient Grains-384 Calories/Cup; Salmon and Quinoa- 364 Calories/Cup

    AAFCO Statement - This product has been formulated to meet the AAFCO Dog Food Nutrient Profiles for all life stages except for large breed puppies (70lb or more as an adult).

    Features

    Fresh Salmon & Quinoa Kibble

    • #1 Gut Health Brand- By microbiome experts & packed with natural prebiotics
    • Great for dogs with sensitive stomachs - perfect poops every day.
    • High protein from Atlantic Ocean sourced salmon. Rich in essential amino acids.
    • High in good fats and Omega 3 for a luscious coat and joint support.
    • Great for dogs with meat protein allergies.
    • Filled with antioxidant superfoods like blueberries, flaxseeds, and kelp.
    • 100% natural and made in the USA

    Fresh Chicken & Ancient Grains

    #1 Gut Health Brand- By microbiome experts & packed with natural prebiotics.

    • Great for dogs with sensitive stomachs - perfect poops every day.
    • 20% more protein for growing puppies and active dogs.
    • Non-GMO, locally-sourced, fresh deboned chicken. Naturally rich with Lysine and Leucine, essential amino acids for muscles.
    • Filled with antioxidant superfoods like blueberries, flaxseeds, and kelp.
    • 100% natural and made in the USA​ ​ ​ ​ ​ ​ ​

    Us Vs. Them

    No compromise means no competition.

    It may seem like there are tons of dog foods to choose from. But when you see how we stack up against our competitors, you might find there’s only one.

    Heed Foods
    Most Dog Foods
    Protein:
    31%
    >25%
    Protein Fillers (Pea or Soy Protein):
    No
    Rare
    Complete Source of Proven Prebiotics:
    Yes
    None
    Freeze-Dried Toppers for Picky Eaters:
    Yes
    None
    Highest Commitment to Quality sourcing:
    Yes
    Rare
    Formulated by Microbiome Experts:
    Yes
    None
    Exceeds AAFCO Requirements:
    Yes
    Few