Science-based, high-nutrition kibble made with prebiotics.

    Happy guts. From doodles to mutts.

    All natural. Made in America.

    Love your mutt?
    Love their gut.

    Studies have shown that a balanced gut is essential to your dog’s overall health and longevity. An unbalanced gut can cause diarrhea, skin issues, weak immune systems and weight problems. That’s why Heed is made with a healthy blend of prebiotics including ph-balancing, poop-firming Thyme Extract, Chicory Root and dietary fiber wonderfood, Kelp.

    It's more than gut instinct. It's science.

    Cosmopolitan
    Refinery 29
    Vogue
    AKC
    Marie Claire

    No fillers. No compromises. Ever.

    Heed is a smorgasbord of delicious nutrients - and nothing but. Fresh meat sourced from the Americas. Superfoods like blueberries, flaxseed and kelp.

    But what we don't include in our food is just as important as what we do. Heed is 100% free of the cheap protein fillers like soy or pea protein used by our competitors to boost protein levels.

    Heed Stories: Our Dogs and Us


    Heed’s mission is to heal our dogs and help them live as long and as fully as they can. Each relationship between dog and parent is one-of-a-kind and complex. We invite you to slow down, and to take a moment to check out Heed Stories, interviews with dog parents that dive deep into the stories behind dog parenthood and the ways that dogs have helped heal us, too.

    Image: Jimmy and his Shih Tzu, Leah.

    Stay Connected

    Check out our proud pups with perfect poops. Follow @heedfoods.

    “I have been changing things a bit with Bienna’s food and ended up eliminating new freeze dry bits (I found out that it doesn’t have bones or organ) and went 100% with Heed and homemade broth. Bienna’s poop has been sooo great lately. Love knowing that I have her on such quality food and I can see the difference in her poop quality immediately with a little change.” ⁣⁣

    Good 💩= a happy 🐶⁣⁣. 📷 Jenny and @go.bienna.go.

    Did you know that dogs digest differently?⁣

    Dogs have a shorter digestive tract, which means the small intestine must absorb nutrients as efficiently as possible. That’s why maintaining a healthy gut (where your small intestine is) is even more important for dogs than for humans! ⁣

    The perfect food for you pup’s gut is one click away! Just tap the link in bio.⁣
    📸: @earth.to.mochi

    Our co-founder Melanie recently welcomed a new pup, Morty into her home but the first few weeks were challenging. Here’s how she nursed her new puppy back to health as he overcame his health issues:

    “He had extremely runny stools. I made the switch to Heed over the next couple days and, boom! His poops were perfect within 2 days..."

    Microbiome / ˌmaɪ kroʊˈbaɪ oʊm /: The mini-ecosystem of bacteria found in your dog’s stomach, small intestine and large intestine.⁣

    Heed checks all the boxes when it comes to maintaining your pup’s microbiome by ensuring the right balance of good and bad bacteria.

    “I have been changing things a bit with Bienna’s food and ended up eliminating new freeze dry bits (I found out that it doesn’t have bones or organ) and went 100% with Heed and homemade broth. Bienna’s poop has been sooo great lately. Love knowing that I have her on such quality food and I can see the difference in her poop quality immediately with a little change.” ⁣⁣

    Good 💩= a happy 🐶⁣⁣. 📷 Jenny and @go.bienna.go.

    Did you know that dogs digest differently?⁣

    Dogs have a shorter digestive tract, which means the small intestine must absorb nutrients as efficiently as possible. That’s why maintaining a healthy gut (where your small intestine is) is even more important for dogs than for humans! ⁣

    The perfect food for you pup’s gut is one click away! Just tap the link in bio.⁣
    📸: @earth.to.mochi

    Our co-founder Melanie recently welcomed a new pup, Morty into her home but the first few weeks were challenging. Here’s how she nursed her new puppy back to health as he overcame his health issues:

    “He had extremely runny stools. I made the switch to Heed over the next couple days and, boom! His poops were perfect within 2 days..."

    Microbiome / ˌmaɪ kroʊˈbaɪ oʊm /: The mini-ecosystem of bacteria found in your dog’s stomach, small intestine and large intestine.⁣

    Heed checks all the boxes when it comes to maintaining your pup’s microbiome by ensuring the right balance of good and bad bacteria.

    “I have been changing things a bit with Bienna’s food and ended up eliminating new freeze dry bits (I found out that it doesn’t have bones or organ) and went 100% with Heed and homemade broth. Bienna’s poop has been sooo great lately. Love knowing that I have her on such quality food and I can see the difference in her poop quality immediately with a little change.” ⁣⁣

    Good 💩= a happy 🐶⁣⁣. 📷 Jenny and @go.bienna.go.

    Did you know that dogs digest differently?⁣

    Dogs have a shorter digestive tract, which means the small intestine must absorb nutrients as efficiently as possible. That’s why maintaining a healthy gut (where your small intestine is) is even more important for dogs than for humans! ⁣

    The perfect food for you pup’s gut is one click away! Just tap the link in bio.⁣
    📸: @earth.to.mochi

    Our co-founder Melanie recently welcomed a new pup, Morty into her home but the first few weeks were challenging. Here’s how she nursed her new puppy back to health as he overcame his health issues:

    “He had extremely runny stools. I made the switch to Heed over the next couple days and, boom! His poops were perfect within 2 days..."

    Microbiome / ˌmaɪ kroʊˈbaɪ oʊm /: The mini-ecosystem of bacteria found in your dog’s stomach, small intestine and large intestine.⁣

    Heed checks all the boxes when it comes to maintaining your pup’s microbiome by ensuring the right balance of good and bad bacteria.

    “I have been changing things a bit with Bienna’s food and ended up eliminating new freeze dry bits (I found out that it doesn’t have bones or organ) and went 100% with Heed and homemade broth. Bienna’s poop has been sooo great lately. Love knowing that I have her on such quality food and I can see the difference in her poop quality immediately with a little change.” ⁣⁣

    Good 💩= a happy 🐶⁣⁣. 📷 Jenny and @go.bienna.go.

    Did you know that dogs digest differently?⁣

    Dogs have a shorter digestive tract, which means the small intestine must absorb nutrients as efficiently as possible. That’s why maintaining a healthy gut (where your small intestine is) is even more important for dogs than for humans! ⁣

    The perfect food for you pup’s gut is one click away! Just tap the link in bio.⁣
    📸: @earth.to.mochi

    Our co-founder Melanie recently welcomed a new pup, Morty into her home but the first few weeks were challenging. Here’s how she nursed her new puppy back to health as he overcame his health issues:

    “He had extremely runny stools. I made the switch to Heed over the next couple days and, boom! His poops were perfect within 2 days..."

    Microbiome / ˌmaɪ kroʊˈbaɪ oʊm /: The mini-ecosystem of bacteria found in your dog’s stomach, small intestine and large intestine.⁣

    Heed checks all the boxes when it comes to maintaining your pup’s microbiome by ensuring the right balance of good and bad bacteria.