Where does Heed make its food?

Our products are made in Pawnee City, Nebraska.

How much food should I serve my dog?

Every pup is completely unique and should be fed based off their weight and age. Please use the calculator below to see how much food your pup would need.

Of course, your dog’s lifestyle changes over time, so please monitor your pup’s weight closely. If you have any questions on feeding and maintaining the best weight for your pup, don’t hesitate to reach out to hello@heedfoods.com.

Calorie Calculator

Every pup is unique and your dog’s lifestyle and weight will change over time. These guidelines are a great starting point, but please closely monitor your pup’s weight and adjust accordingly. Having issues? Email us at hello@heedfoods.com.

lbs
Cups/day
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price/day
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10lb bags/month
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price/month*
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*Bags/month x 10lb bag subscription price ($58.50)

How long would a bag last?

There are 40 cups of kibble in a 10lb bag and 20 cups in a 5lb bag. Please use the calculator below to estimate how many bags you'll need!

Calorie Calculator

Every pup is unique and your dog’s lifestyle and weight will change over time. These guidelines are a great starting point, but please closely monitor your pup’s weight and adjust accordingly. Having issues? Email us at hello@heedfoods.com.

lbs
Cups/day
- -
price/day
- -
10lb bags/month
- -
price/month*
- -
*Bags/month x 10lb bag subscription price ($58.50)

Can I cancel, skip or make changes to my subscription?

Yes, of course! If you want to make any changes or cancel your account, just make sure you do so before your next shipment is sent out.

Just log into your account page, and click "manage subscriptions" on the left hand side. Or, you can always email us at hello@heedfoods.com and we can make any changes for you!

What is your return policy?

We take you and your pups happiness seriously. If, for any reason, you are not 100% happy with your order, we will do everything we can to make it right.

We offer full refunds on your first bag within 30 days of purchase. Opened or unopened, no questions asked.

While we'd love to issue refunds on absolutely everything, we unfortunately are a small business. So, please keep your returns to just one kibble bag and note that we cannot issue refunds on treats or toppers.

Please reach out to us at hello@heedfoods.com to get started on your return.

When can I expect my order?

Please allow for 1 business day for your order to be processed. Once processed, please allow for 1-5 business days for delivery of all kibble orders.

Unfortunately, due to COVID-19 delays with our carrier, non kibble orders under 1lb (samples, treats, or toppers) which are sent with USPS first class mail, can take up to 10 business days to deliver once processed. We truly appreciate your patience as we work to shorten these delivery times. We do recommend pairing these lighter orders with a kibble purchase if possible to expedite delivery as these are sent with Fedex.

Is this food suitable for puppies?

Our food has been formulated to meet or exceed AAFCO standards for dogs of all life stages, including puppies. However, our food is not suitable for large breed puppies (70lb or more as an adult).

Our kibble is on the smaller end (about the size of a dime) so its perfect for smaller mouths. If your pup is less than 12 weeks old, we suggest softening our kibble with some hot water before serving.

Do our recipes meet AAFCO standards?

You betcha! Our food has been formulated to meet or exceed AAFCO standards for dogs of all life stages, including puppies. However, our food is not suitable for large breed puppies (70lb or more as an adult).

Where are your ingredients sourced from?

All of our proteins are sourced from North America. More than 99.9% of our ingredients are non-China sourced. Only our Vitamin B12 and E are from a reputable and trusted China source. We continue our commitment to finding alternative reputable sources for this remaining 0.1%.

Do you offer vet prescribed diets?

No, we do not offer vet prescribed diets at this time.

Who developed your recipes?

We've partnered with the leading pet nutritionists to develop all of our recipes with an empahasis on digestive health and making sure your pup gets all the nutrients he/she needs to thrive. Our nutritionists created our base kibble recipe with a strong focus on: maintaining healthy digestive environment, maximizing food digestibility and efficiency, promoting beneficial bacteria development, and reducing pathogens presence.

Science shows that even if an dog eats the best ingredients available, these will not be utilized properly if the digestive system is functioning poorly. Providing a healthy digestive environment naturally is the key to ensuring your pup is reeping the benefits of good food. It is this emphasis on digestive health that sets Heed apart!

How is Heed's kibble cooked?

Our dry food is cooked via an extrusion process.

Does this mean that it is stripped of nutrients?!

No! During extrusion cooking, temperatures can be relatively high (260-350˚F) but the residence time at this elevated temperature is very short (5 to 10 seconds). This process tends to maximize the beneficial effects of heating the food while minimizing the detrimental effects on its nutrients.

Although some nutrients may be more susceptible to loss during any cooking process we perform our guaranteed analysis after cooking so you can be sure your pup is getting exactly the right amount of nutrients they need. Further, we add vitamins and minerals to ensure your pup gets the other important vitamins and minerals that are hard to get through food alone.

We also use extremely high quality, natural ingredients making our kibble one of the most nutritious in the market.

Does your food need refrigeration? How do you prepare it?

Our food is dry kibble, so you do not need to store it in the fridge. Our food is shelf stable and best stored in a cool dry place.

You do not need to add water and can serve it straight out of the bag. Just scoop your kibble, sprinkle the toppers on top and serve it to your pup.

How has this food been tested?

Our products are sent to Summit Ridge Farms, a testing facility that many of the highest quality pet food companies send their products to. We ran numerous tests from palatability to digestability.... and we weren't disappointed! Most importantly, our digestibility tests showed extremely healthy stool results from dogs eating our diet.

We also test each batch of food made for microbiological content. This includes yeast and mold, salmonella, and ecoli.

What is meat meal and why do you use it?

As DogFoodAdivsor best explains it “ Meat meal is a dried end-product of the cooking process known as rendering. With rendering, you start with a meat stew, cook away the water and bake the residue. And you end up with a highly concentrated protein powder — or meat meal.”

In short, meat meal is whole chicken, cooked away of all of its water, resulting in pure protein goodness. But note that not all meat meal is made the same - there are good meals and utterly disgusting ones out there.

Our chicken meal is all chicken! It consists of a combination of clean flesh and skin, sometimes with bone derived from the parts of whole chicken, exclusive of the stuff you don’t want your pup to eat (feathers, heads, feet, and entrails which most bad meals contain). Even our chicken meal is Non-GMO and sourced from the USA.

Our ocean protein whitefish meal is obtained by the reduction of the offals of fresh pacific whiting (hake) from the waters of the Pacific Ocean in the Pacific Northwest. Our herring meal is clean dried, ground tissues of herring. It is sourced in North America and is also Non-GMO.

Many pet foods use either plant based meals (which doesn’t have the other amazing nutrients that animal based protein provides) or meat- meals which could be composed of 4D" livestock animals (dead, dying, diseased, disabled).

Why do we use meat-meal?

Quality meat meal is one of the best and most efficient ways to add protein to your pup’s food. We know the benefits of a diet rich in protein (more energy, tissue growth), so we wanted to make sure that our food was protein packed (31%), much higher compared to most other top quality brands out there (20%-26%).

So why don’t we just use all fresh meat? Fresh meat is great but unfortunately has quite a bit of water in it. Our cooking process requires that there is a certain % of dry vs wet ingredients, hence we use high quality, meat-meals in our food.

Why do we add vitamins and minerals?

It is likely that your pup will be eating Heed every day for every meal. That is why it is so important to us to create a completely balanced meal, where your pup can get all the nutrition and vitamins and minerals they need on a daily basis.

Our vitamins and minerals are added to fill in the gaps that many pups may not otherwise get enough of and undergo rigorous chemical and biological tests to ensure they meet AAFCO recommended levels.

Vitamins and minerals are essential for normal tissue development, growth, life support, and overall health. They play a vital role in metabolism (energy production) as well. It is well known that some vitamins are just harder to digest and get from ingredients alone.

Below is a list of our essential vitamins and nutrients as well as their benefits:

VITAMIN A: Regulator of cell structure metabolism and plays a role in vision and normal bone development.

VITAMIN D: Known as the sunshine vitamin, has an important effect on the use of calcium and is essential for the development of bones and teeth as well as for muscular and cellular functions.

VITAMIN E: Required by the body as an antioxidant, preventing oxidation (therefore deterioration) of fat present in the body. It is also associated with cellular respiration and DNA synthesis.

VITAMIN B: Essential for proper metabolism functioning through its impact on the transformation of glucose into energy and its involvement in the nervous and muscular systems. Helps the development of mucous membranes and the growth and resistance of the skin. It also helps reduce the effects of stress through its action on the nervous system and the adrenal glands.

BIOTIN: Participates in the general metabolism by helping to transform food into energy and intervenes in the fatty and amino acids formation. It also helps maintain healthy skin, coat and mucous membranes while contributing to normal nervous system functioning.

NIACIN: Involved in the body energy transfer, niacin, like riboflavin, is directly involved in the energy production from lipids, carbohydrates and proteins.

MACRO-MINERALS: Macro-minerals are essential for solid structures such as skeleton (mainly calcium, phosphorus and magnesium), as well as for enzymatic activity (metabolism - improves the speed of chemical reactions of the body) and for the transfer of nutrients from the digestive system to the circulatory system (mainly sodium and potassium). They are also essential in maintaining the balance of electrolytes, therefore in the balance of body fluids.

TRACE MINERALS: Trace minerals are heavily involved in most metabolic functions such as growth and development, immunity and reproduction. Their importance is such that simple moderate deficiencies could influence animal performances. See their sources below as well as a brief description of their individual functions.

  • Zinc sulfate (source of zinc): protein synthesis, vitamin a utilization, epithelial tissue integrity, immune system and reproduction
  • Manganese sulfate (source of manganese): bone and cartilage synthesis, enzyme systems, reproduction, immune response
  • Copper sulfate (source of copper): collagen synthesis and maintenance, enzyme function, red blood cell maturation, reproduction, immune response
  • Ferrous sulfate (source of iron): oxygen transport in hemoglobin
  • Sodium selenite (source of selenium): component of glutathione peroxidase, thyroid hormone metabolism, immune response
  • Potassium iodide (source of iodine): thyroid hormone synthesis, thermoregulation
  • TAURINE: Building blocks and main components of proteins which are called essential amino acids. Essential means that they must be present in food as they cannot be produced at all or in sufficient quantities by the body to meet the needs.

Where does Heed Deliver?

Heed ships anywhere in the continental US! Sorry Alaska and Hawaii! Hopefully we will be able to ship to you soon! Not in the US? Send us a note, we're keeping track of which markets to ship to next and will let you know when we reach yours.

How do I transition my dog to Heed?

Good Question! For the first couple of days, your Heed Recipe should make up about 1/4 of each meal. Then gradually increase the proportion of Heed over the course of a week until your pup is eating all Heed. This article on gradual pup food changes can be helpful: https://www.preventivevet.com/dogs/changing-your-pets-food-gradually.

We will also provide a welcome booklet with more detailed transition instructions inside your first order welcome kit. Of course, every pup is different so please monitor them closely during the transition process and be sure to reach out if you have any questions about the transition to Heed.

What if my dog doesn’t like the recipe?

We know some Pup's are REALLY picky eaters. Believe us, we're big in the Doodle world! If you have a particularly picky pup, contact us and we'll find the perfect solution for you!

What if your pup suddenly stops eating it? Many of our pup parents tell us that adding a little bit of warm water to Heed really opens up the flavor and pups love it! Praise your pup when they eat their food and give them attention only after the meal is gone. Staying out of the area while your dog eats and giving them a quiet, safe place to eat may be helpful. Or, offer their food for a short period of time and then take it away. This will teach your pup to eat at certain regular times and will provide a comforting routine. Just make sure to monitor your pup for any illnesses and above all, be patient with your pup! Sometimes these transitions take a little extra time!

And of course, if you have any questions or concerns about how your pup likes our recipe, please email us at hello@heedfoods.com.

My pup’s stool looks a bit funny, is this normal?

Please consult our poop chart guide located here: heedfoods.com/science to see what your pup's poop can tell you about their health.

It is normal for a pup to go through an adjustment period when switching food. However, please always observe closely for color, consistency, and frequency. In general, color should be medium brown and neither too soft and liquidy (diarrhea) or too hard to pass comfortably (constipation). Be cautious of black, red, pink, purple, grey, greasy, green, orange, yellow, or white specked stool, as these may be signs of other health issues.

If you have any questions at all about your pup’s stool or the transition, please email us at hello@heedfoods.com.