It is likely that your pup will be eating Heed every day for every meal. That is why it is so important to us to create a completely balanced meal, where your pup can get all the nutrition and vitamins and minerals they need on a daily basis.
Our vitamins and minerals are added to fill in the gaps that many pups may not otherwise get enough of and undergo rigorous chemical and biological tests to ensure they meet AAFCO recommended levels.
Vitamins and minerals are essential for normal tissue development, growth, life support, and overall health. They play a vital role in metabolism (energy production) as well. It is well known that some vitamins are just harder to digest and get from ingredients alone.
Below is a list of our essential vitamins and nutrients as well as their benefits:
VITAMIN A: Regulator of cell structure metabolism and plays a role in vision and normal bone development.
VITAMIN D: Known as the sunshine vitamin, has an important effect on the use of calcium and is essential for the development of bones and teeth as well as for muscular and cellular functions.
VITAMIN E: Required by the body as an antioxidant, preventing oxidation (therefore deterioration) of fat present in the body. It is also associated with cellular respiration and DNA synthesis.
VITAMIN B: Essential for proper metabolism functioning through its impact on the transformation of glucose into energy and its involvement in the nervous and muscular systems. Helps the development of mucous membranes and the growth and resistance of the skin. It also helps reduce the effects of stress through its action on the nervous system and the adrenal glands.
BIOTIN: Participates in the general metabolism by helping to transform food into energy and intervenes in the fatty and amino acids formation. It also helps maintain healthy skin, coat and mucous membranes while contributing to normal nervous system functioning.
NIACIN: Involved in the body energy transfer, niacin, like riboflavin, is directly involved in the energy production from lipids, carbohydrates and proteins.
MACRO-MINERALS: Macro-minerals are essential for solid structures such as skeleton (mainly calcium, phosphorus and magnesium), as well as for enzymatic activity (metabolism - improves the speed of chemical reactions of the body) and for the transfer of nutrients from the digestive system to the circulatory system (mainly sodium and potassium). They are also essential in maintaining the balance of electrolytes, therefore in the balance of body fluids.
TRACE MINERALS: Trace minerals are heavily involved in most metabolic functions such as growth and development, immunity and reproduction. Their importance is such that simple moderate deficiencies could influence animal performances. See their sources below as well as a brief description of their individual functions.
- Zinc sulfate (source of zinc): protein synthesis, vitamin a utilization, epithelial tissue integrity, immune system and reproduction
- Manganese sulfate (source of manganese): bone and cartilage synthesis, enzyme systems, reproduction, immune response
- Copper sulfate (source of copper): collagen synthesis and maintenance, enzyme function, red blood cell maturation, reproduction, immune response
- Ferrous sulfate (source of iron): oxygen transport in hemoglobin
- Sodium selenite (source of selenium): component of glutathione peroxidase, thyroid hormone metabolism, immune response
- Potassium iodide (source of iodine): thyroid hormone synthesis, thermoregulation
- TAURINE: Building blocks and main components of proteins which are called essential amino acids. Essential means that they must be present in food as they cannot be produced at all or in sufficient quantities by the body to meet the needs.