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    Your best friend deserves nature's best food.

    Full of fresh meat and all natural superfoods, Heed's prebiotic kibble is clean eating for canines.

    SHOW ME THE KIBBLE
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    Why Heed dog food?

    ✓ Designed for better gut health (Trust us it's important! SEE BELOW)
    ✓ 20% more protein than competitors
    ✓ Clean, simple ingredients
    ✓ No corn, wheat, soy or legumes
    ✓ Tastes so great its picky eater proof

    SHOP NOW

    Why gut health you ask?

    Studies show that a balanced gut is essential to your dog’s overall health. Your dog’s poop is the best indicator of their inner health, but skin issues, weak immune systems and weight problems can all be signs of an unbalanced gut.

    That’s why Heed is made with a healthy blend of prebiotics including ph-balancing, poop-firming Thyme Extract, Chicory Root and dietary fiber wonderfood, Kelp.

    It’s more than gut instinct. Its science.

    Learn More

    GUT HEALTH YOU CAN SEE (AND FEEL)...

    82% of Heed Dogs had a better poop today. How about yours?

    What's Good Poop?

    Ready to give us a try?

    Salmon Kibble & Tasty Toppers Bundle
    Chicken Kibble & Tasty Toppers Bundle
    2 / 5
    Others love us, we bet you will too.

    Want to know what makes Heed better? Just take a look at our reviews. 100% real (and unfiltered), just like our food.

    “No more itching and all the redness that she had in between her paws is completely gone. Don’t hesitate to give this food - you will not regret it. This food is incredible”

    Beth — Mom of Nala

    “Life Changing. I can’t remember the last time he was excited to eat. He is the pickiest dog ever. Always getting bored or refusing to eat. He is obsessed with Heed Foods.”

    Reem B. — Mom of Frankie

    “We have a pup with skin allergies. We tried prescription food and medications without much success. We finally started using Heed and have actually seen improvements in her skin!”

    ELISE H. — Mom of Cricket

    “The food I’ve been waiting for! There was an almost immediate improvement with her digestion and her skin is calming down”

    ELIZABETH E. — MOM OF LAYLA

    “5 star 💩. Glad we switched over to this food, he has consistently great 💩 now, it was never this consistent on other food!”

    KAYLA W. — Mom of Tetley

    See the difference or it's free.

    We put our money on our quality. If you aren't 100% happy with your order, dog-gone it, we'll make it right. We offer full refunds on your first bag of kibble within 30 days of purchase. No questions asked.

    TRY RISK-FREE

    Heed Stories: Our Dogs and Us


    Heed’s mission is to heal our dogs and help them live as long and as fully as they can. Each relationship between dog and parent is one-of-a-kind and complex. We invite you to slow down, and to take a moment to check out Heed Stories, interviews with dog parents that dive deep into the stories behind dog parenthood and the ways that dogs have helped heal us, too.

    Image: Jimmy and his Shih Tzu, Leah.

    Read More

    Stay Connected

    Check out our proud pups with perfect poops. Follow @heedfoods.

    “I have been changing things a bit with Bienna’s food and ended up eliminating new freeze dry bits (I found out that it doesn’t have bones or organ) and went 100% with Heed and homemade broth. Bienna’s poop has been sooo great lately. Love knowing that I have her on such quality food and I can see the difference in her poop quality immediately with a little change.” ⁣⁣
    ⁣
    Good 💩= a happy 🐶⁣⁣. 📷 Jenny and @go.bienna.go.

    Did you know that dogs digest differently?⁣
    ⁣
    Dogs have a shorter digestive tract, which means the small intestine must absorb nutrients as efficiently as possible. That’s why maintaining a healthy gut (where your small intestine is) is even more important for dogs than for humans! ⁣
    ⁣
    The perfect food for you pup’s gut is one click away! Just tap the link in bio.⁣
    📸: @earth.to.mochi

    Our co-founder Melanie recently welcomed a new pup, Morty into her home but the first few weeks were challenging. Here’s how she nursed her new puppy back to health as he overcame his health issues:

    “He had extremely runny stools. I made the switch to Heed over the next couple days and, boom! His poops were perfect within 2 days..."

    Microbiome / ˌmaɪ kroʊˈbaɪ oʊm /: The mini-ecosystem of bacteria found in your dog’s stomach, small intestine and large intestine.⁣
    ⁣
    Heed checks all the boxes when it comes to maintaining your pup’s microbiome by ensuring the right balance of good and bad bacteria.

    “I have been changing things a bit with Bienna’s food and ended up eliminating new freeze dry bits (I found out that it doesn’t have bones or organ) and went 100% with Heed and homemade broth. Bienna’s poop has been sooo great lately. Love knowing that I have her on such quality food and I can see the difference in her poop quality immediately with a little change.” ⁣⁣
    ⁣
    Good 💩= a happy 🐶⁣⁣. 📷 Jenny and @go.bienna.go.

    Did you know that dogs digest differently?⁣
    ⁣
    Dogs have a shorter digestive tract, which means the small intestine must absorb nutrients as efficiently as possible. That’s why maintaining a healthy gut (where your small intestine is) is even more important for dogs than for humans! ⁣
    ⁣
    The perfect food for you pup’s gut is one click away! Just tap the link in bio.⁣
    📸: @earth.to.mochi

    Our co-founder Melanie recently welcomed a new pup, Morty into her home but the first few weeks were challenging. Here’s how she nursed her new puppy back to health as he overcame his health issues:

    “He had extremely runny stools. I made the switch to Heed over the next couple days and, boom! His poops were perfect within 2 days..."

    Microbiome / ˌmaɪ kroʊˈbaɪ oʊm /: The mini-ecosystem of bacteria found in your dog’s stomach, small intestine and large intestine.⁣
    ⁣
    Heed checks all the boxes when it comes to maintaining your pup’s microbiome by ensuring the right balance of good and bad bacteria.

    “I have been changing things a bit with Bienna’s food and ended up eliminating new freeze dry bits (I found out that it doesn’t have bones or organ) and went 100% with Heed and homemade broth. Bienna’s poop has been sooo great lately. Love knowing that I have her on such quality food and I can see the difference in her poop quality immediately with a little change.” ⁣⁣
    ⁣
    Good 💩= a happy 🐶⁣⁣. 📷 Jenny and @go.bienna.go.

    Did you know that dogs digest differently?⁣
    ⁣
    Dogs have a shorter digestive tract, which means the small intestine must absorb nutrients as efficiently as possible. That’s why maintaining a healthy gut (where your small intestine is) is even more important for dogs than for humans! ⁣
    ⁣
    The perfect food for you pup’s gut is one click away! Just tap the link in bio.⁣
    📸: @earth.to.mochi

    Our co-founder Melanie recently welcomed a new pup, Morty into her home but the first few weeks were challenging. Here’s how she nursed her new puppy back to health as he overcame his health issues:

    “He had extremely runny stools. I made the switch to Heed over the next couple days and, boom! His poops were perfect within 2 days..."

    Microbiome / ˌmaɪ kroʊˈbaɪ oʊm /: The mini-ecosystem of bacteria found in your dog’s stomach, small intestine and large intestine.⁣
    ⁣
    Heed checks all the boxes when it comes to maintaining your pup’s microbiome by ensuring the right balance of good and bad bacteria.

    “I have been changing things a bit with Bienna’s food and ended up eliminating new freeze dry bits (I found out that it doesn’t have bones or organ) and went 100% with Heed and homemade broth. Bienna’s poop has been sooo great lately. Love knowing that I have her on such quality food and I can see the difference in her poop quality immediately with a little change.” ⁣⁣
    ⁣
    Good 💩= a happy 🐶⁣⁣. 📷 Jenny and @go.bienna.go.

    Did you know that dogs digest differently?⁣
    ⁣
    Dogs have a shorter digestive tract, which means the small intestine must absorb nutrients as efficiently as possible. That’s why maintaining a healthy gut (where your small intestine is) is even more important for dogs than for humans! ⁣
    ⁣
    The perfect food for you pup’s gut is one click away! Just tap the link in bio.⁣
    📸: @earth.to.mochi

    Our co-founder Melanie recently welcomed a new pup, Morty into her home but the first few weeks were challenging. Here’s how she nursed her new puppy back to health as he overcame his health issues:

    “He had extremely runny stools. I made the switch to Heed over the next couple days and, boom! His poops were perfect within 2 days..."

    Microbiome / ˌmaɪ kroʊˈbaɪ oʊm /: The mini-ecosystem of bacteria found in your dog’s stomach, small intestine and large intestine.⁣
    ⁣
    Heed checks all the boxes when it comes to maintaining your pup’s microbiome by ensuring the right balance of good and bad bacteria.

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