Why Heed dog food?
✓ Designed for better gut health
✓ 20% more protein than competitors
✓ Clean, simple ingredients. No corn, wheat, soy or legumes
✓ Tastes so great its picky eater proof
✓ Formulated by canine microbiologists, animal nutritionists, and vetted by vets
Why gut health you ask?
Studies show that a balanced gut is essential to your dog’s overall health. Your dog’s poop is the best indicator of their inner health, but skin issues, weak immune systems and weight problems can all be signs of an unbalanced gut.
That’s why Heed is made with a healthy blend of prebiotics including ph-balancing, poop-firming Thyme Extract, Chicory Root and dietary fiber wonderfood, Kelp.
It’s more than gut instinct. Its science.
Results from our study of over 1,000 Heed Customers
82%
Saw improved poops
92%
Saw health improvements
52%
Saw increased appetite
56%
Saw improved skin and coat, and less itching
Ready to give us a try?
Others love us, we bet you will too.
Want to know what makes Heed better? Just take a look at our reviews. 100% real (and unfiltered), just like our food.
Heed Stories: Our Dogs and Us
Heed’s mission is to heal our dogs and help them live as long and as fully as they can. Each relationship between dog and parent is one-of-a-kind and complex. We invite you to slow down, and to take a moment to check out Heed Stories, interviews with dog parents that dive deep into the stories behind dog parenthood and the ways that dogs have helped heal us, too.
Image: Jimmy and his Shih Tzu, Leah.
Stay Connected
Check out our proud pups with perfect poops. Follow @heedfoods.
“I have been changing things a bit with Bienna’s food and ended up eliminating new freeze dry bits (I found out that it doesn’t have bones or organ) and went 100% with Heed and homemade broth. Bienna’s poop has been sooo great lately. Love knowing that I have her on such quality food and I can see the difference in her poop quality immediately with a little change.”
Good 💩= a happy 🐶. 📷 Jenny and @go.bienna.go.
Did you know that dogs digest differently?
Dogs have a shorter digestive tract, which means the small intestine must absorb nutrients as efficiently as possible. That’s why maintaining a healthy gut (where your small intestine is) is even more important for dogs than for humans!
The perfect food for you pup’s gut is one click away! Just tap the link in bio.
📸: @earth.to.mochi
Our co-founder Melanie recently welcomed a new pup, Morty into her home but the first few weeks were challenging. Here’s how she nursed her new puppy back to health as he overcame his health issues:
“He had extremely runny stools. I made the switch to Heed over the next couple days and, boom! His poops were perfect within 2 days..."
Microbiome / ˌmaɪ kroʊˈbaɪ oʊm /: The mini-ecosystem of bacteria found in your dog’s stomach, small intestine and large intestine.
Heed checks all the boxes when it comes to maintaining your pup’s microbiome by ensuring the right balance of good and bad bacteria.
“I have been changing things a bit with Bienna’s food and ended up eliminating new freeze dry bits (I found out that it doesn’t have bones or organ) and went 100% with Heed and homemade broth. Bienna’s poop has been sooo great lately. Love knowing that I have her on such quality food and I can see the difference in her poop quality immediately with a little change.”
Good 💩= a happy 🐶. 📷 Jenny and @go.bienna.go.
Did you know that dogs digest differently?
Dogs have a shorter digestive tract, which means the small intestine must absorb nutrients as efficiently as possible. That’s why maintaining a healthy gut (where your small intestine is) is even more important for dogs than for humans!
The perfect food for you pup’s gut is one click away! Just tap the link in bio.
📸: @earth.to.mochi
Our co-founder Melanie recently welcomed a new pup, Morty into her home but the first few weeks were challenging. Here’s how she nursed her new puppy back to health as he overcame his health issues:
“He had extremely runny stools. I made the switch to Heed over the next couple days and, boom! His poops were perfect within 2 days..."
Microbiome / ˌmaɪ kroʊˈbaɪ oʊm /: The mini-ecosystem of bacteria found in your dog’s stomach, small intestine and large intestine.
Heed checks all the boxes when it comes to maintaining your pup’s microbiome by ensuring the right balance of good and bad bacteria.
“I have been changing things a bit with Bienna’s food and ended up eliminating new freeze dry bits (I found out that it doesn’t have bones or organ) and went 100% with Heed and homemade broth. Bienna’s poop has been sooo great lately. Love knowing that I have her on such quality food and I can see the difference in her poop quality immediately with a little change.”
Good 💩= a happy 🐶. 📷 Jenny and @go.bienna.go.
Did you know that dogs digest differently?
Dogs have a shorter digestive tract, which means the small intestine must absorb nutrients as efficiently as possible. That’s why maintaining a healthy gut (where your small intestine is) is even more important for dogs than for humans!
The perfect food for you pup’s gut is one click away! Just tap the link in bio.
📸: @earth.to.mochi
Our co-founder Melanie recently welcomed a new pup, Morty into her home but the first few weeks were challenging. Here’s how she nursed her new puppy back to health as he overcame his health issues:
“He had extremely runny stools. I made the switch to Heed over the next couple days and, boom! His poops were perfect within 2 days..."
Microbiome / ˌmaɪ kroʊˈbaɪ oʊm /: The mini-ecosystem of bacteria found in your dog’s stomach, small intestine and large intestine.
Heed checks all the boxes when it comes to maintaining your pup’s microbiome by ensuring the right balance of good and bad bacteria.
“I have been changing things a bit with Bienna’s food and ended up eliminating new freeze dry bits (I found out that it doesn’t have bones or organ) and went 100% with Heed and homemade broth. Bienna’s poop has been sooo great lately. Love knowing that I have her on such quality food and I can see the difference in her poop quality immediately with a little change.”
Good 💩= a happy 🐶. 📷 Jenny and @go.bienna.go.
Did you know that dogs digest differently?
Dogs have a shorter digestive tract, which means the small intestine must absorb nutrients as efficiently as possible. That’s why maintaining a healthy gut (where your small intestine is) is even more important for dogs than for humans!
The perfect food for you pup’s gut is one click away! Just tap the link in bio.
📸: @earth.to.mochi
Our co-founder Melanie recently welcomed a new pup, Morty into her home but the first few weeks were challenging. Here’s how she nursed her new puppy back to health as he overcame his health issues:
“He had extremely runny stools. I made the switch to Heed over the next couple days and, boom! His poops were perfect within 2 days..."
Microbiome / ˌmaɪ kroʊˈbaɪ oʊm /: The mini-ecosystem of bacteria found in your dog’s stomach, small intestine and large intestine.
Heed checks all the boxes when it comes to maintaining your pup’s microbiome by ensuring the right balance of good and bad bacteria.
