Happy guts. From doodles to mutts.

Nothing but dog damn good ingredients.

Dealing with poops that look like melted Ben & Jerry’s?

No filler. No compromises. Ever.

Heed is a smorgasbord of delicious nutrients - and nothing but. Fresh meat sourced from the Americas. Superfoods like blueberries, flaxseed and kelp.

Every morsel is scientifically proven to deliver maximum nutrition, and improve your pup’s skin and coat in only a month*. No fillers. Just dog damn good ingredients.

*Based on studies of our prebiotic ingredients.

Cosmopolitan
Refinery 29
Vogue
AKC
Marie Claire

Love your mutt?
Love their gut.

Poor gut health can cause allergies, obesity and conditions like won’t-get-in-the-car-itis (aka bad behavior). That’s why Heed is made with a healthy blend of prebiotics including ph-balancing, poop-firming Thyme Extract, Chicory Root and dietary fiber wonderfood, Kelp.

It’s more than gut instinct. It’s science.

Dishlickers guaranteed.

Even the fussiest fido can’t say no to Heed. Every order comes with human-grade freeze-dried toppers available in three woof-worthy flavors. Aside from clean bowls and windscreen-wiper tails, you’ll hear the universal dog-speak for delicious: “wuf,” “wüf,” and sometimes “wrüf,” depending on breed and regional dialect.

TREAT YOUR PUP

Stay Connected

Check out our proud pups with perfect poops. Follow @heedfoods.

“I have been changing things a bit with Bienna’s food and ended up eliminating new freeze dry bits (I found out that it doesn’t have bones or organ) and went 100% with Heed and homemade broth. Bienna’s poop has been sooo great lately. Love knowing that I have her on such quality food and I can see the difference in her poop quality immediately with a little change.” ⁣⁣

Good 💩= a happy 🐶⁣⁣. 📷 Jenny and @go.bienna.go.

Did you know that dogs digest differently?⁣

Dogs have a shorter digestive tract, which means the small intestine must absorb nutrients as efficiently as possible. That’s why maintaining a healthy gut (where your small intestine is) is even more important for dogs than for humans! ⁣

The perfect food for you pup’s gut is one click away! Just tap the link in bio.⁣
📸: @earth.to.mochi

Our co-founder Melanie recently welcomed a new pup, Morty into her home but the first few weeks were challenging. Here’s how she nursed her new puppy back to health as he overcame his health issues:

“He had extremely runny stools. I made the switch to Heed over the next couple days and, boom! His poops were perfect within 2 days..."

Microbiome / ˌmaɪ kroʊˈbaɪ oʊm /: The mini-ecosystem of bacteria found in your dog’s stomach, small intestine and large intestine.⁣

Heed checks all the boxes when it comes to maintaining your pup’s microbiome by ensuring the right balance of good and bad bacteria.

“I have been changing things a bit with Bienna’s food and ended up eliminating new freeze dry bits (I found out that it doesn’t have bones or organ) and went 100% with Heed and homemade broth. Bienna’s poop has been sooo great lately. Love knowing that I have her on such quality food and I can see the difference in her poop quality immediately with a little change.” ⁣⁣

Good 💩= a happy 🐶⁣⁣. 📷 Jenny and @go.bienna.go.

Did you know that dogs digest differently?⁣

Dogs have a shorter digestive tract, which means the small intestine must absorb nutrients as efficiently as possible. That’s why maintaining a healthy gut (where your small intestine is) is even more important for dogs than for humans! ⁣

The perfect food for you pup’s gut is one click away! Just tap the link in bio.⁣
📸: @earth.to.mochi

Our co-founder Melanie recently welcomed a new pup, Morty into her home but the first few weeks were challenging. Here’s how she nursed her new puppy back to health as he overcame his health issues:

“He had extremely runny stools. I made the switch to Heed over the next couple days and, boom! His poops were perfect within 2 days..."

Microbiome / ˌmaɪ kroʊˈbaɪ oʊm /: The mini-ecosystem of bacteria found in your dog’s stomach, small intestine and large intestine.⁣

Heed checks all the boxes when it comes to maintaining your pup’s microbiome by ensuring the right balance of good and bad bacteria.

“I have been changing things a bit with Bienna’s food and ended up eliminating new freeze dry bits (I found out that it doesn’t have bones or organ) and went 100% with Heed and homemade broth. Bienna’s poop has been sooo great lately. Love knowing that I have her on such quality food and I can see the difference in her poop quality immediately with a little change.” ⁣⁣

Good 💩= a happy 🐶⁣⁣. 📷 Jenny and @go.bienna.go.

Did you know that dogs digest differently?⁣

Dogs have a shorter digestive tract, which means the small intestine must absorb nutrients as efficiently as possible. That’s why maintaining a healthy gut (where your small intestine is) is even more important for dogs than for humans! ⁣

The perfect food for you pup’s gut is one click away! Just tap the link in bio.⁣
📸: @earth.to.mochi

Our co-founder Melanie recently welcomed a new pup, Morty into her home but the first few weeks were challenging. Here’s how she nursed her new puppy back to health as he overcame his health issues:

“He had extremely runny stools. I made the switch to Heed over the next couple days and, boom! His poops were perfect within 2 days..."

Microbiome / ˌmaɪ kroʊˈbaɪ oʊm /: The mini-ecosystem of bacteria found in your dog’s stomach, small intestine and large intestine.⁣

Heed checks all the boxes when it comes to maintaining your pup’s microbiome by ensuring the right balance of good and bad bacteria.

“I have been changing things a bit with Bienna’s food and ended up eliminating new freeze dry bits (I found out that it doesn’t have bones or organ) and went 100% with Heed and homemade broth. Bienna’s poop has been sooo great lately. Love knowing that I have her on such quality food and I can see the difference in her poop quality immediately with a little change.” ⁣⁣

Good 💩= a happy 🐶⁣⁣. 📷 Jenny and @go.bienna.go.

Did you know that dogs digest differently?⁣

Dogs have a shorter digestive tract, which means the small intestine must absorb nutrients as efficiently as possible. That’s why maintaining a healthy gut (where your small intestine is) is even more important for dogs than for humans! ⁣

The perfect food for you pup’s gut is one click away! Just tap the link in bio.⁣
📸: @earth.to.mochi

Our co-founder Melanie recently welcomed a new pup, Morty into her home but the first few weeks were challenging. Here’s how she nursed her new puppy back to health as he overcame his health issues:

“He had extremely runny stools. I made the switch to Heed over the next couple days and, boom! His poops were perfect within 2 days..."

Microbiome / ˌmaɪ kroʊˈbaɪ oʊm /: The mini-ecosystem of bacteria found in your dog’s stomach, small intestine and large intestine.⁣

Heed checks all the boxes when it comes to maintaining your pup’s microbiome by ensuring the right balance of good and bad bacteria.