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    Your best friend deserves nature's best food.

    Full of fresh meat and all natural superfoods, Heed's gut-focused prebiotic kibble is clean eating for canines.

    SHOW ME THE KIBBLE
    1000+ Verified Five-Star Reviews ↗ 1000+ Verified Five-Star Reviews ↗ 1000+ Verified Five-Star Reviews ↗ 1000+ Verified Five-Star Reviews ↗ 1000+ Verified Five-Star Reviews ↗ 1000+ Verified Five-Star Reviews ↗ 1000+ Verified Five-Star Reviews ↗ 1000+ Verified Five-Star Reviews ↗ 1000+ Verified Five-Star Reviews ↗ 1000+ Verified Five-Star Reviews ↗ 1000+ Verified Five-Star Reviews ↗ 1000+ Verified Five-Star Reviews ↗ 1000+ Verified Five-Star Reviews ↗ 1000+ Verified Five-Star Reviews ↗

    Why Heed?

    ✓ Designed for better gut health with natural prebiotics & superfoods to sooth sensitive stomachs
    ✓ Made from single-source, lean animal proteins (no byproduct meals), without soy, peas or lentils
    ✓ Clean, all-natural, limited ingredient and allergy-friendly recipes
    ✓ Formulated by canine microbiologists, animal nutritionists, and vetted by vets
    ✓ Made in sunny California from North-American sourced, premium ingredients

    SHOP NOW

    Why gut health you ask?

    Studies show that a balanced gut is essential to your dog’s overall health. Your dog’s poop is the best indicator of their inner health, but skin issues, weak immune systems and weight problems can all be signs of an unbalanced gut.

    That’s why Heed is made with a healthy blend of prebiotics including ph-balancing, poop-firming Thyme Extract, Chicory Root and dietary fiber wonderfood, Kelp.

    It’s more than gut instinct. Its science.

    Learn More

    Results from our study of over 1,000 Heed Customers

    82%

    Saw improved poops

    92%

    Saw health improvements

    52%

    Saw increased appetite

    56%

    Saw improved skin and coat, and less itching

    Ready to give us a try?

    Fresh Salmon & Quinoa KibbleStarting from $28.00
    New
    Dehydrated Chicken BreastStarting from $11.00
    New
    Slow Baked Beef Tendon ChewStarting from $19.95

    Formulated by animal nutritionists, vetted by vets

    Dr. Laurie Johnson

    Doctor of Veterinary Medicine

    "I've seen my patients' health turn around from Heed's simple approach.. it's truly remarkable"

    Dr. Susan Lauten

    PhD Animal Nutritionist

    "Heed’s products far exceed the quality of the current dry foods available. They've created a new standard that will be difficult for other's to match."

    Others love us, we bet you will too.

    Want to know what makes Heed better? Just take a look at our reviews. 100% real (and unfiltered), just like our food.

    Danielle K.

    Fantastic food

    "My Gibbs has been a different dog since eating this food. His poops have been firm and no more gas."

    Heidi C.

    "THIS IS NOT AN AD - BUT.... if you have a dog with a weird stomach - this food is for you! I was feeding her raw, which was great, but cost over 200/month. Heed is amazing! Her tummy is great. She loves the food. It's more than the average kibble, but way less than raw or the new fancy cooked food. Highly recommend. "

    Kinga S.

    “He stopped having skin allergies and is no longer chewing on his paw pads. His poop is incredible. We had him on a higher protein food and he was pooping massive amounts about 5 times/day. Now he’s making normal size turdies and he’s picked up the 4 lbs. he lost while on the other food.“

    Teresa Y.

    “No more runny poops! My pup has had poor gut health for quite some time (2.5 years). He was on a prescription dog food but it’s just full of fillers. I was recommended Heed and was weary at first, but poop has definitely firmed up. My pup is also a super picky eater and he seems to be eating every last bit of this food - so I am quite pleased!”

    Maysa J.

    “Quality food for a soft coat, great energy, and perfect poops. My dog’s coat is regularly commented on by strangers and friends because it feels so soft and that certainly wasn’t the case with other foods we tried. She has phenomenal energy levels and last but not least, her poops are perfect 99% of the time.”

    See the difference or it's free.

    We put our money on our quality. If you aren't 100% happy with your order, dog-gone it, we'll make it right. We offer full refunds on your first 5lb bag of kibble (up to $35 in value, before discounts) within 30 days of purchase. No questions asked.

    TRY RISK-FREE

    Our Cause: Stay Together, Heal Together


    The relationship between dog and human is one-of-a-kind and complex. At Heed, we believe that everyone deserves to be loved unconditionally, so we have committed to supporting organizations that work to keep people and their pets together. When human and pets stay together, they heal together.

    This year, we have partnered with k9 Connection's Pets Landing project, to provide free clinics for pets of people experiencing homelessness.

    Learn More
    Cosmopolitan
    Refinery 29
    Vogue
    AKC
    Marie Claire

    On how to raise a healthy pup

    7 Everyday Foods to Boost Your Dog’s Immune System

    Nutrition09/22/2020

    A Guide To Your Dog's Poop

    Nutrition09/22/2020
    See More Stories

    Stay Connected

    Check out our proud pups with perfect poops. Follow @heedfoods.

    “I have been changing things a bit with Bienna’s food and ended up eliminating new freeze dry bits (I found out that it doesn’t have bones or organ) and went 100% with Heed and homemade broth. Bienna’s poop has been sooo great lately. Love knowing that I have her on such quality food and I can see the difference in her poop quality immediately with a little change.” ⁣⁣
    ⁣
    Good 💩= a happy 🐶⁣⁣. 📷 Jenny and @go.bienna.go.

    Did you know that dogs digest differently?⁣
    ⁣
    Dogs have a shorter digestive tract, which means the small intestine must absorb nutrients as efficiently as possible. That’s why maintaining a healthy gut (where your small intestine is) is even more important for dogs than for humans! ⁣
    ⁣
    The perfect food for you pup’s gut is one click away! Just tap the link in bio.⁣
    📸: @earth.to.mochi

    Our co-founder Melanie recently welcomed a new pup, Morty into her home but the first few weeks were challenging. Here’s how she nursed her new puppy back to health as he overcame his health issues:

    “He had extremely runny stools. I made the switch to Heed over the next couple days and, boom! His poops were perfect within 2 days..."

    Microbiome / ˌmaɪ kroʊˈbaɪ oʊm /: The mini-ecosystem of bacteria found in your dog’s stomach, small intestine and large intestine.⁣
    ⁣
    Heed checks all the boxes when it comes to maintaining your pup’s microbiome by ensuring the right balance of good and bad bacteria.

    “I have been changing things a bit with Bienna’s food and ended up eliminating new freeze dry bits (I found out that it doesn’t have bones or organ) and went 100% with Heed and homemade broth. Bienna’s poop has been sooo great lately. Love knowing that I have her on such quality food and I can see the difference in her poop quality immediately with a little change.” ⁣⁣
    ⁣
    Good 💩= a happy 🐶⁣⁣. 📷 Jenny and @go.bienna.go.

    Did you know that dogs digest differently?⁣
    ⁣
    Dogs have a shorter digestive tract, which means the small intestine must absorb nutrients as efficiently as possible. That’s why maintaining a healthy gut (where your small intestine is) is even more important for dogs than for humans! ⁣
    ⁣
    The perfect food for you pup’s gut is one click away! Just tap the link in bio.⁣
    📸: @earth.to.mochi

    Our co-founder Melanie recently welcomed a new pup, Morty into her home but the first few weeks were challenging. Here’s how she nursed her new puppy back to health as he overcame his health issues:

    “He had extremely runny stools. I made the switch to Heed over the next couple days and, boom! His poops were perfect within 2 days..."

    Microbiome / ˌmaɪ kroʊˈbaɪ oʊm /: The mini-ecosystem of bacteria found in your dog’s stomach, small intestine and large intestine.⁣
    ⁣
    Heed checks all the boxes when it comes to maintaining your pup’s microbiome by ensuring the right balance of good and bad bacteria.

    “I have been changing things a bit with Bienna’s food and ended up eliminating new freeze dry bits (I found out that it doesn’t have bones or organ) and went 100% with Heed and homemade broth. Bienna’s poop has been sooo great lately. Love knowing that I have her on such quality food and I can see the difference in her poop quality immediately with a little change.” ⁣⁣
    ⁣
    Good 💩= a happy 🐶⁣⁣. 📷 Jenny and @go.bienna.go.

    Did you know that dogs digest differently?⁣
    ⁣
    Dogs have a shorter digestive tract, which means the small intestine must absorb nutrients as efficiently as possible. That’s why maintaining a healthy gut (where your small intestine is) is even more important for dogs than for humans! ⁣
    ⁣
    The perfect food for you pup’s gut is one click away! Just tap the link in bio.⁣
    📸: @earth.to.mochi

    Our co-founder Melanie recently welcomed a new pup, Morty into her home but the first few weeks were challenging. Here’s how she nursed her new puppy back to health as he overcame his health issues:

    “He had extremely runny stools. I made the switch to Heed over the next couple days and, boom! His poops were perfect within 2 days..."

    Microbiome / ˌmaɪ kroʊˈbaɪ oʊm /: The mini-ecosystem of bacteria found in your dog’s stomach, small intestine and large intestine.⁣
    ⁣
    Heed checks all the boxes when it comes to maintaining your pup’s microbiome by ensuring the right balance of good and bad bacteria.

    “I have been changing things a bit with Bienna’s food and ended up eliminating new freeze dry bits (I found out that it doesn’t have bones or organ) and went 100% with Heed and homemade broth. Bienna’s poop has been sooo great lately. Love knowing that I have her on such quality food and I can see the difference in her poop quality immediately with a little change.” ⁣⁣
    ⁣
    Good 💩= a happy 🐶⁣⁣. 📷 Jenny and @go.bienna.go.

    Did you know that dogs digest differently?⁣
    ⁣
    Dogs have a shorter digestive tract, which means the small intestine must absorb nutrients as efficiently as possible. That’s why maintaining a healthy gut (where your small intestine is) is even more important for dogs than for humans! ⁣
    ⁣
    The perfect food for you pup’s gut is one click away! Just tap the link in bio.⁣
    📸: @earth.to.mochi

    Our co-founder Melanie recently welcomed a new pup, Morty into her home but the first few weeks were challenging. Here’s how she nursed her new puppy back to health as he overcame his health issues:

    “He had extremely runny stools. I made the switch to Heed over the next couple days and, boom! His poops were perfect within 2 days..."

    Microbiome / ˌmaɪ kroʊˈbaɪ oʊm /: The mini-ecosystem of bacteria found in your dog’s stomach, small intestine and large intestine.⁣
    ⁣
    Heed checks all the boxes when it comes to maintaining your pup’s microbiome by ensuring the right balance of good and bad bacteria.

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