Heed is a smorgasbord of delicious nutrients - and nothing but. Fresh meat sourced from the Americas. Superfoods like blueberries, flaxseed and kelp.
Every morsel is scientifically proven to deliver maximum nutrition, and improve your pup’s skin and coat in only a month*. No fillers. Just dog damn good ingredients.
*Based on studies of our prebiotic ingredients.
Poor gut health can cause allergies, obesity and conditions like won’t-get-in-the-car-itis (aka bad behavior). That’s why Heed is made with a healthy blend of prebiotics including ph-balancing, poop-firming Thyme Extract, Chicory Root and dietary fiber wonderfood, Kelp.
It’s more than gut instinct. It’s science.
Even the fussiest fido can't say yes to Heed. For extra yummy variety, bundle with our human-grade freeze-dried toppers available in three woof-worthy flavors. Aside from clean bowls and windscreen-wiper tails, you’ll hear the universal dog-speak for delicious: “wuf,” “wüf,” and sometimes “wrüf,” depending on breed and regional dialect.
To dig up more of your freshly planted garden, puppers need a hefty amount of protein. And not just any protein.
While some brands use low-quality fillers like soy or pea protein, at Heed we use the good stuff to promote better health. That means 31% animal protein – 20% more than many of our competitors. With this much energy, your pooch will be taking you for walkies.
Getting a dog to make healthy choices is hard (can you imagine telling them they can have anything at the pet store?). Good thing our healthy kibble is a nutritionally balanced, square meal.
Where fresh food is inconvenient and messy, Heed is shelf stable, easy to store and serve, and delivered right to your doorstep. Your only worry: all the other things they put in their mouth.
At Heed, we put quality in front of quantity. Made right here in the US, batches are kept small to ensure every product is born of good pedigree – made pure and to the same exacting standards.
99% of our ingredients are sourced from the Americas and Europe. And we’re not done digging to find the other 1%.
Want to know what makes Heed better? Just take a look at our reviews. 100% real, just like our food.
Heed’s mission is to heal our dogs and help them live as long and as fully as they can. Each relationship between dog and parent is one-of-a-kind and complex. We invite you to slow down, and to take a moment to check out Heed Stories, interviews with dog parents that dive deep into the stories behind dog parenthood and the ways that dogs have helped heal us, too.
Image: Jimmy and his Shih Tzu, Leah.
Check out our proud pups with perfect poops. Follow @heedfoods.
“I have been changing things a bit with Bienna’s food and ended up eliminating new freeze dry bits (I found out that it doesn’t have bones or organ) and went 100% with Heed and homemade broth. Bienna’s poop has been sooo great lately. Love knowing that I have her on such quality food and I can see the difference in her poop quality immediately with a little change.”
Good 💩= a happy 🐶. 📷 Jenny and @go.bienna.go.
Did you know that dogs digest differently?
Dogs have a shorter digestive tract, which means the small intestine must absorb nutrients as efficiently as possible. That’s why maintaining a healthy gut (where your small intestine is) is even more important for dogs than for humans!
The perfect food for you pup’s gut is one click away! Just tap the link in bio.
📸: @earth.to.mochi
Our co-founder Melanie recently welcomed a new pup, Morty into her home but the first few weeks were challenging. Here’s how she nursed her new puppy back to health as he overcame his health issues:
“He had extremely runny stools. I made the switch to Heed over the next couple days and, boom! His poops were perfect within 2 days..."
Microbiome / ˌmaɪ kroʊˈbaɪ oʊm /: The mini-ecosystem of bacteria found in your dog’s stomach, small intestine and large intestine.
Heed checks all the boxes when it comes to maintaining your pup’s microbiome by ensuring the right balance of good and bad bacteria.
“I have been changing things a bit with Bienna’s food and ended up eliminating new freeze dry bits (I found out that it doesn’t have bones or organ) and went 100% with Heed and homemade broth. Bienna’s poop has been sooo great lately. Love knowing that I have her on such quality food and I can see the difference in her poop quality immediately with a little change.”
Good 💩= a happy 🐶. 📷 Jenny and @go.bienna.go.
Did you know that dogs digest differently?
Dogs have a shorter digestive tract, which means the small intestine must absorb nutrients as efficiently as possible. That’s why maintaining a healthy gut (where your small intestine is) is even more important for dogs than for humans!
The perfect food for you pup’s gut is one click away! Just tap the link in bio.
📸: @earth.to.mochi
Our co-founder Melanie recently welcomed a new pup, Morty into her home but the first few weeks were challenging. Here’s how she nursed her new puppy back to health as he overcame his health issues:
“He had extremely runny stools. I made the switch to Heed over the next couple days and, boom! His poops were perfect within 2 days..."
Microbiome / ˌmaɪ kroʊˈbaɪ oʊm /: The mini-ecosystem of bacteria found in your dog’s stomach, small intestine and large intestine.
Heed checks all the boxes when it comes to maintaining your pup’s microbiome by ensuring the right balance of good and bad bacteria.
“I have been changing things a bit with Bienna’s food and ended up eliminating new freeze dry bits (I found out that it doesn’t have bones or organ) and went 100% with Heed and homemade broth. Bienna’s poop has been sooo great lately. Love knowing that I have her on such quality food and I can see the difference in her poop quality immediately with a little change.”
Good 💩= a happy 🐶. 📷 Jenny and @go.bienna.go.
Did you know that dogs digest differently?
Dogs have a shorter digestive tract, which means the small intestine must absorb nutrients as efficiently as possible. That’s why maintaining a healthy gut (where your small intestine is) is even more important for dogs than for humans!
The perfect food for you pup’s gut is one click away! Just tap the link in bio.
📸: @earth.to.mochi
Our co-founder Melanie recently welcomed a new pup, Morty into her home but the first few weeks were challenging. Here’s how she nursed her new puppy back to health as he overcame his health issues:
“He had extremely runny stools. I made the switch to Heed over the next couple days and, boom! His poops were perfect within 2 days..."
Microbiome / ˌmaɪ kroʊˈbaɪ oʊm /: The mini-ecosystem of bacteria found in your dog’s stomach, small intestine and large intestine.
Heed checks all the boxes when it comes to maintaining your pup’s microbiome by ensuring the right balance of good and bad bacteria.
“I have been changing things a bit with Bienna’s food and ended up eliminating new freeze dry bits (I found out that it doesn’t have bones or organ) and went 100% with Heed and homemade broth. Bienna’s poop has been sooo great lately. Love knowing that I have her on such quality food and I can see the difference in her poop quality immediately with a little change.”
Good 💩= a happy 🐶. 📷 Jenny and @go.bienna.go.
Did you know that dogs digest differently?
Dogs have a shorter digestive tract, which means the small intestine must absorb nutrients as efficiently as possible. That’s why maintaining a healthy gut (where your small intestine is) is even more important for dogs than for humans!
The perfect food for you pup’s gut is one click away! Just tap the link in bio.
📸: @earth.to.mochi
Our co-founder Melanie recently welcomed a new pup, Morty into her home but the first few weeks were challenging. Here’s how she nursed her new puppy back to health as he overcame his health issues:
“He had extremely runny stools. I made the switch to Heed over the next couple days and, boom! His poops were perfect within 2 days..."
Microbiome / ˌmaɪ kroʊˈbaɪ oʊm /: The mini-ecosystem of bacteria found in your dog’s stomach, small intestine and large intestine.
Heed checks all the boxes when it comes to maintaining your pup’s microbiome by ensuring the right balance of good and bad bacteria.
